The revenue generated from generative AI (GenAI) offset some of the impact of cost-saving and expense-reduction efforts that defined the IT and cloud market in 2024. We expect some of that luster to fade in 2025, however, as the lack of a clear ROI from GenAI solutions will be a sticking point that slows investment in the coming year.
In this TBR Insights Live session, TBR’s Cloud team gives a deep dive on AI’s impact on the cloud industry and highlights key findings from TBR’s newest cloud research report, AI & GenAI Model Provider Market Landscape, including examples of technology companies’ activities in 2024 as well as what to expect across the GenAI landscape in 2025.
Gain valuable insights into the evolving dynamics of vendor collaboration and the best practices for creating successful alliance partnerships.
In a June 2024 chat with SoftwareOne’s DACH leadership, TBR uncovered three key observations that set SoftwareOne apart in the SAP ecosystem: focusing on pragmatic solutions for current SAP environments; emphasizing speed, flexibility and cost-effectiveness amid complexities of S/4HANA migration; and the impending 2027 ECC support deadline.
Explore the evolving cloud market landscape in 2024. Vendors must adopt strategic approaches to gain market share, leveraging AI-led growth, expanding addressable markets, and orchestrating multivendor partnerships. Discover TBR’s predictions for the evolving cloud market in 2024.
Long-term, profitability will be king. If Broadcom is to achieve its stated profitability goals, VMware will need to scale this offering rapidly. If it does not, TBR expects there will be a limit to Broadcom’s patience and a spinoff may be in the cards over the long term.
Microsoft Fabric, a new end-to-end SaaS-like data platform, will help Microsoft change the PaaS landscape and could help Microsoft reach new audiences and spur Azure growth in the continued race for cloud and AI dominance.
Save your seat for a live deep dive into how to capitalize on new GenAI-led opportunities to combat general slowing of cloud market opportunity growth in 2024.
A look at TBR’s 2024 predictions for the cloud market, including SaaS vendors adoption of GenAI, where vendors will invest for cloud growth and tailoring IaaS to workloads
Learn the GenAI strategies and approaches of both hyperscalers and SaaS providers, how cloud providers are using custom silicon to accelerate GenAI, and use cases for GenAI
