Hyperscalers and their partners need each other more than ever

In the current cloud and IT market, the success of both hyperscalers and their partners has never been so intertwined. Partners, most critically consultants, systems integrators, managed services providers and ISVs, are the most important route to market for hyperscalers to achieve growth. And for those partners, their business models depend on large-scale cloud environments that incorporate AI, generative AI (GenAI) and other emerging technologies that their customers desire.

Join Principal Analyst Allan Krans, Senior Analyst Catie Merrill and Senior Analyst Alex Demeule Thursday, Sept. 4, 2025, for a live discussion and Q&A on TBR’s latest partner research for hyperscalers, IT services providers and ISVs. The team will share exclusive feedback from all parties within these ecosystems, taken from TBR’s new Voice of the Partner, Hyperscaler report, which identifies areas that are still working and still challenging for these partnerships as well as the direction these relationships will go moving forward.

In this FREE session on opportunities within the cloud ecosystem you’ll learn:

The most critical elements for a successful partnership
Partner perceptions of Amazon Web Services, Microsoft and Google Cloud
The ways GenAI is impacting partner activity and opportunity, including how AI ISVs partner differently with hyperscalers
How hyperscalers’ marketplaces serve GenAI tools (and how hyperscalers deploy capital)
The current challenges within ecosystems
Where the greatest opportunity for future success lies

TBR Insights Live sessions are held typically on Thursdays at 1 p.m. ET and include a 15-minute Q&A session following the main presentation. Previous sessions can be viewed anytime on TBR’s Webinar Portal.