GenAI Update: Client Retention, Digital Transformation and Business Unit Destruction

Discover What Lies Ahead for IT Services Vendors and Consultancies in the Era of GenAI

In the first few months of 2024, TBR’s Professional Services Team traveled to Florida, California (twice), Texas (twice), Boston (twice) and India, meeting with a wide spectrum of IT services vendors and consultancies and hearing firsthand about their strategies, investments, priorities and expectations. Now, Principal Analysts Patrick M. Heffernan and Boz Hristov and Senior Analyst Kelly Lesiczka are reflecting on the ideas, promises and capabilities that stood out. Additionally, the team has looked at strategies that appear well-suited (or not) to a generative AI (GenAI) age and what will be changing ― for the IT services vendors and consultancies, their technology partners, and their clients ― over the summer and into 2025.

Click the image below to watch the full TBR Insights Live Session on the GenAI impact on client retention, digital transformation and business unit destruction, including:

• What technology trends for 2025 are emerging as IT services vendors and consultancies revise their strategies and make new investments
• Which IT services vendors and consultancies will outpace peers as GenAI moves out of the hype cycle into a more measured phase
• The biggest surprise in TBR’s travels in the first half of 2024