State of the U.S. Telecom B2B Market: Trends and Strategies Impacting the Competitive Landscape
What is the Current State of the Market for Leading U.S. Operators?
AT&T and Verizon remain the largest players by a wide margin in the U.S. telecom B2B market from a revenue perspective, largely due to the companies’ established footing in the B2B market among businesses of all sizes. However, competitors are gradually gaining market share, especially T-Mobile, which is attracting businesses through its relative advantage in 5G network quality and value-based pricing as well as portfolio expansion in nascent growth areas including multi-access edge computing (MEC) and private cellular networks (PCN).
Charter Communications and Comcast are also gradually gaining market share, aided by the companies not facing erosion from legacy wireline solutions to the extent of AT&T, Lumen Technologies and Verizon as well as their ability to attract SMBs via their new B2B wireless offerings.
In this TBR Insights Live session, TBR Telecom Senior Analyst Steve Vachon shares an in-depth update on the U.S. telecom B2B market. Key points of discussion include TBR’s latest data on financial and go-to-market performance of leading U.S. operators that sell to enterprises as well as recent key developments that are impacting the U.S. B2B market.
TBR’s U.S. enterprise operator research stream details and compares the initiatives, strategies and performances of the largest U.S. operators, including AT&T, Verizon, Lumen Technologies, Comcast, T-Mobile and Charter Communications.
In the Above TBR Insights Live Session on the State of the U.S. Telecom B2B Market You’ll Learn:
- B2B revenue comparison of leading U.S. operators, supported by data and analysis from TBR’s most recent S. Telecom Enterprise Operator Benchmark
- Macroeconomic and telecom industry trends that are impacting B2B customer segments, including SMBs, large enterprises and the public sector
- The impact of recent and upcoming partnerships and mergers & acquisitions on the competitive landscape of the U.S. telecom B2B market
- How U.S. operators are positioning to capitalize on opportunities within key growth areas, including converged services, mobility, fiber broadband, fixed wireless access (FWA), MEC, IoT and PCN
Excerpt from State of the U.S. Telecom B2B Market: Trends and Strategies Impacting the Competitive Landscape
Smaller Players Are Gradually Gaining Share Among Large Enterprises
- AT&T and Verizon continue to significantly outpace rivals in large enterprise market share, but rivals including T-Mobile and Comcast are gradually gaining traction.
- T-Mobile is attracting large enterprises via the improved reputation of its network, competitive pricing, growing partner ecosystem, and portfolio expansion in areas including PCN, MEC and IoT.
- Comcast expanded its footing in large enterprise by buying Masergy, which had a base of 1,400 customers in 100 countries.
TBR Insights Live sessions are held typically on Thursdays at 1 p.m. ET and include a 15-minute Q&A session following the main presentation. Previous sessions can be viewed anytime on TBR’s Webinar Portal.