MWC25: Disruptive Technologies and Business Models Create New Opportunities for the Mobile Ecosystem
Mobile World Congress 2025
Attendance at Mobile World Congress (MWC) 2025 is expected to near the annual event’s all-time high set in 2019, underscoring not only the importance of this event to the global mobile ecosystem but also the opportunities and potential inherent in the ecosystem.
Though TBR expects MWC25 to focus on the usual topics that have been popular in recent years, we anticipate there will be more substance at this year’s event, especially as it pertains to private networks, network evolution, business model transformation and the role of AI in the ecosystem, pointing to bright days ahead for companies that are aligned with market and technology trends. And with mobile network operators struggling more than ever to monetize their network investments, the stakes are high for finding the next big thing and understanding where new market disruptions may originate.
In this TBR Insights Live session, Principal Analyst Chris Antlitz and Senior Analyst Michael Soper share top takeaways from Mobile World Congress 2025. The pair also discuss how emerging opportunities are likely to drive technology and business model disruption and impact markets.
In the above session of Mobile World Congress 2025 you’ll learn:
- How the telecom industry intends to derive business outcomes from AI
- How enterprises are progressing in their digital transformations and incorporating private networks
- Where in the mobile ecosystem new value is being created and what telcos need to do to generate ROI from new opportunities
Excerpt from MWC25: Disruptive Technologies and Business Models Create New Opportunities for the Mobile Ecosystem
The good: AI and FWA remain some of the largest, most impactful opportunities for the telecom industry
AI has real traction and is starting to deliver business outcomes
- AI/GenAI likely to drive next phase of cost reduction at communication service providers (CSPs)
- Significant potential cost savings from myriad use cases
- Call center and customer lifecycle management (OSS/BSS) domains are being disrupted first, followed by sales, marketing and network domains
- New revenue tied to data center interconnect and customer upsell/cross-sell
FWA has much more room to grow
- CSPs continue to underestimate fixed wireless access (FWA) despite real-world traction
- FWA is driving significant top-line revenue for some mobile network operators
- Technological innovations makes 5G FWA act like wireless fiber
- New technologies mitigate spectrum issues
Visit this link to download this session’s presentation deck here.
TBR Insights Live sessions are held typically on Thursdays at 1 p.m. ET and include a 15-minute Q&A session following the main presentation. Previous sessions can be viewed anytime on TBR’s Webinar Portal.
