Inside the AI Hardware Shift: Market Trends Every IT Decision Maker Should Watch in 2025


 

Silicon vendors and OEMs working together to support AI adoption

While OEMs are responsible for developing and delivering AI-driven and AI-enabling hardware offerings to market, silicon vendors’ innovations are at the heart of the AI hardware revolution.
 
The first wave of AI hardware demand has centered on high-performance AI infrastructure purpose-built to support large-scale AI model training workloads. But the rise of AI inferencing is giving way to a second wave of AI hardware demand as clients increasingly transition from the prototyping phase to the deployment phase with custom AI solutions. On the infrastructure side of the AI hardware market, OEMs such as Dell Technologies, Hewlett Packard Enterprise and Supermicro are integrating accelerated computing platforms from companies like NVIDIA. On the client devices side of the market, OEMs such as HP Inc. and Lenovo are developing new AI PC offerings based on system on a chip (SoC) platforms developed by AMD, Intel, Qualcomm and the like.
 
Join Senior Analyst Ben Carbonneau and Principal Analyst Angela Lambert Thursday, May 22, 2025, for an update on developments within the rapidly expanding AI PC and AI server markets as well as key findings from TBR’s AI PC and AI Server Market Landscape. This new research explores the nuances and interconnectedness of the semiconductor and OEM hardware industries, comparing market shares across various industry views and highlighting competitive analysis and forward-looking insights.

In this free session on AI hardware market trends you’ll learn:

  • TBR’s forecast for the AI PC and AI PC SoC markets
  • Our performance outlook for the AI server and AI server GPGPU (general-purpose computing on GPUs) markets
  • The latest industry trends and ecosystem partnerships
  • Key market dynamics contributing to and inhibiting growth


 
TBR Insights Live sessions are held typically on Thursdays at 1 p.m. ET and include a 15-minute Q&A session following the main presentation. Previous sessions can be viewed anytime on TBR’s Webinar Portal.
 

The Emerging Data Ecosystem: ISVs, Hyperscalers and Global Systems Integrators

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ISVs, Hyperscalers and Global Systems Integrators

There is no GenAI strategy without a data strategy

Realizing the long-promised ROI of generative AI (GenAI) will require customers look for ways to better access, integrate, manage and govern large amounts of unstructured data. Data-native ISVs, hyperscalers and global systems integrators (GSIs) are evolving their critical ecosystems of solutions to deliver on the commitments of GenAI for enterprise. As such, roles within the cloud ecosystem are shifting, and the increase in open APIs and architectures will have lasting impacts on many data cloud ISVs and GSIs, including how they partner with one another as they race to gain AI workloads.
 
In this TBR Insights Live session, TBR Principal Analyst Boz Hristov and Senior Analyst Catie Merrill share their insights into data cloud ISVs’ and hyperscalers’ strategies and their professional services partners, as well as how forming a triparty alliance structure at the data layer will help partners pursue higher-value GenAI opportunities.
 
Additionally, the pair share an exclusive look at TBR’s revamped Cloud Data & Analytics Market Landscape, which provides insight into enterprises’ data strategies, vendor analysis by workload, and where the market is headed through 2025 and beyond. TBR’s Cloud Data & Analytics research stream tracks all hyperscalers; SaaS vendors such as SAP and Salesforce; and data cloud ISVs including Boomi, Confluent, Cloudera, Databricks, Informatica, MongoDB and Snowflake. The research also looks at the overarching layers of the data cloud stack, from storage and querying to business intelligence.

Watch the below session on the emerging data ecosystem to learn:

  • The data cloud ISVs that have demonstrated success in alliance strategies
  • Ecosystem best practices of data cloud ISVs
  • C-Suite priorities regarding data management and GenAI
  • How hyperscalers are adjusting their partnering strategies to improve the flow of data and win new GenAI workloads
  • Why vendors are positioning around data intelligence, and the components necessary to succeed in this space

 

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Excerpt from The Emerging Data Ecosystem: ISVs, Hyperscalers and Global Systems Integrators

Cloud vendors want partners to understand the importance of data foundations before GenAI can be scaled

Compared to services and OEM vendors, cloud vendors ranked data strategy and data management as the top growth areas for partners, ahead of generative AI (GenAI). This sends a strong signal to partners about the importance of putting the right data foundations in place, breaking down silos and applying governance before GenAI can scale and ROI can be realized.
 
TBR Insights Live: The Emerging Data Ecosystem: ISVs, Hyperscalers and Global Systems Integrators Excerpt
 
Visit this link to download this session’s presentation deck here.
 
TBR Insights Live sessions are held typically on Thursdays at 1 p.m. ET and include a 15-minute Q&A session following the main presentation. Previous sessions can be viewed anytime on TBR’s Webinar Portal.

U.S. Wireless Market Outlook

Watch for U.S. Wireless Market Outlook

 

Acquisitions, Convergence and Fixed Wireless Access Drive Revenue Growth in U.S. Wireless Market

U.S. operators are focused on advancing their convergence strategies to grow revenue and create a stickier ecosystem to reduce churn long-term. Operators are improving their ability to offer mobile and broadband service bundles by increasing the availability of their broadband services (including wireline and fixed wireless access [FWA] offerings) and focusing on acquisitions, such as Verizon’s pending purchase of Frontier Communications and T-Mobile’s proposed joint ventures to acquire Metronet and Lumos.
 
In this TBR Insights Live session, Senior Analyst Steve Vachon gives for an in-depth, exclusive review of TBR’s latest research in the U.S. mobile operator space. Steve discusses the financial and go-to-market performance of leading U.S. wireless operators as well as recent key developments impacting the U.S. market, such as convergence and FWA.
 
TBR’s U.S. mobile operator research stream details and compares the initiatives, strategies and performance of the largest U.S. operators, including AT&T, DISH Network, Optimum Mobile, Spectrum Mobile, T-Mobile, UScellular, Verizon and Xfinity Mobile.

In the above session on the U.S. wireless market outlook you’ll learn:

  • The impact convergence is having on the market via initiatives around M&A and fiber expansion as well as increased competition among cable MVNOs
  • How FWA services are disrupting the U.S. broadband market
  • How U.S. operators are expanding the scope of their FWA strategies to maximize opportunity capture
  • Insights into wireless capex trends in the U.S. and the next phase of 5G investments

Watch Now

 

Excerpt from U.S. Wireless Market Outlook: Acquisitions, Convergence and Fixed Wireless Access Drive Revenue Growth in U.S. Wireless Market

Operators target acquisitions to strengthen their convergence strategies

Convergence (aka bundling) creates a stickier ecosystem to reduce churn via:

  • Discounted pricing compared to buying services separately
  • Convenience of purchasing services from the same provider

Operators are strengthening convergence strategies via:

  • Expanding broadband service availability (FWA and fixed)
  • Cable operators are increasing their focus on their wireless brands to retain customers
  • Pursuing acquisitions

M&A and continued fiber builds will expand cross-selling opportunities:

  • Verizon/Frontier: The combined company expects to provide fiber to 30 million passings by the end of 2028 and eventually up to 40 million passings
  • T-Mobile/Metronet/Lumos: Expects to offer fiber services to 12 million to 15 million households by the end of 2030
  • T-Mobile/UScellular: Will create new opportunities for T-Mobile to target FWA in rural markets
  • AT&T: AT&T’s fiber network will reach 50 million locations by the end of 2029 (45 million via organic builds, 5 million via Gigapower Joint Venture)

TBR Insights Live: State of the U.S. Wireless Market Excerpt

Visit this link to download this session’s presentation deck here.
 
TBR Insights Live sessions are held typically on Thursdays at 1 p.m. ET and include a 15-minute Q&A session following the main presentation. Previous sessions can be viewed anytime on TBR’s Webinar Portal.

 

Ecosystem Intelligence for IT Services, Cloud and Consultancies: Strategic Insights for 2025 Success

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Partnering for growth: How to ensure alliance and partnership success in 2025

In 2025 IT services companies and consultancies will refine their alliances, winnowing lists of 100-plus technology partners to the handful that drive more than 90% of their business, articulate a clear joint value proposition, and align at both the leadership and sales force levels.
 
A technology- and partner-agnostic approach was always a bit of a fiction and in the coming years will become a relic of the past. To make all that happen, ISV SaaS leaders to AI model providers, global systems integrators to hyperscalers, and semiconductor to platforms vendors will invest in ecosystem intelligence and elevate alliance management within their organizations.
 
In this TBR Insights Live session, Principal Analysts Angela Lambert, Allan Krans and Patrick Heffernan share insights from TBR’s 2025 Predictions special report Ecosystem Intelligence: Key Strategic Changes for 2025.
 

In this above session on ecosystem intelligence strategies you’ll learn:

  • How to place strategic ecosystem bets on alliance partners that are well-positioned for the next growth wave
  • How competitors are gaining ground with common alliance partners through sales programs, go-to-market motions and training
  • How to create unique value with alliance partners that resonates with end customers

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Excerpt from Ecosystem Intelligence for IT Services, Cloud and Consultancies: Strategic Insights for 2025 Success

Cloud providers will have their hands full juggling ecosystem investments amid a changing technology landscape

Excerpt from TBR Insights Live: Ecosystem Intelligence Strategic Insights for 2025 Success

Visit this link to download this session’s presentation deck here.
 
TBR Insights Live sessions are held typically on Thursdays at 1 p.m. ET and include a 15-minute Q&A session following the main presentation. Previous sessions can be viewed anytime on TBR’s Webinar Portal.

 

MWC25: Disruptive Technologies and Business Models Create New Opportunities for the Mobile Ecosystem

Watch Mobile World Congress 2025 Recap

Mobile World Congress 2025

Attendance at Mobile World Congress (MWC) 2025 is expected to near the annual event’s all-time high set in 2019, underscoring not only the importance of this event to the global mobile ecosystem but also the opportunities and potential inherent in the ecosystem.
 
Though TBR expects MWC25 to focus on the usual topics that have been popular in recent years, we anticipate there will be more substance at this year’s event, especially as it pertains to private networks, network evolution, business model transformation and the role of AI in the ecosystem, pointing to bright days ahead for companies that are aligned with market and technology trends. And with mobile network operators struggling more than ever to monetize their network investments, the stakes are high for finding the next big thing and understanding where new market disruptions may originate.
 
In this TBR Insights Live session, Principal Analyst Chris Antlitz and Senior Analyst Michael Soper share top takeaways from Mobile World Congress 2025. The pair also discuss how emerging opportunities are likely to drive technology and business model disruption and impact markets.
 

 

In the above session of Mobile World Congress 2025 you’ll learn:

  • How the telecom industry intends to derive business outcomes from AI
  • How enterprises are progressing in their digital transformations and incorporating private networks
  • Where in the mobile ecosystem new value is being created and what telcos need to do to generate ROI from new opportunities

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Excerpt from MWC25: Disruptive Technologies and Business Models Create New Opportunities for the Mobile Ecosystem

The good: AI and FWA remain some of the largest, most impactful opportunities for the telecom industry

AI has real traction and is starting to deliver business outcomes

  • AI/GenAI likely to drive next phase of cost reduction at communication service providers (CSPs)
  • Significant potential cost savings from myriad use cases
  • Call center and customer lifecycle management (OSS/BSS) domains are being disrupted first, followed by sales, marketing and network domains
  • New revenue tied to data center interconnect and customer upsell/cross-sell

FWA has much more room to grow

  • CSPs continue to underestimate fixed wireless access (FWA) despite real-world traction
  • FWA is driving significant top-line revenue for some mobile network operators
  • Technological innovations makes 5G FWA act like wireless fiber
  • New technologies mitigate spectrum issues

TBR Insights Live preview: Mobile World Congress 2025 Recap
 
Visit this link to download this session’s presentation deck here.
 
TBR Insights Live sessions are held typically on Thursdays at 1 p.m. ET and include a 15-minute Q&A session following the main presentation. Previous sessions can be viewed anytime on TBR’s Webinar Portal.

 

Digital Transformation Outlook: Strategy Rebound, GenAI Impact and Ecosystems Importance in 2025

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Strategy returns, pyramids crumble and everyone plays together nicer in the sandbox

TBR expects monumental changes to the digital transformation landscape in 2025, from the resurgence of strategy consulting to generative AI (GenAI) adoption impacting everyone in the IT services and consulting ecosystem. Underpinning these changes will be leaders’ sharpened focus on how partners across the ecosystem go to market together, align sales teams and enhance knowledge sharing.
 
In this TBR Insights Live session, TBR’s Professional Services analyst team, Patrick M. Heffernan, Boz Hristov and Kelly Lesiczka give an exclusive review of TBR’s 2025 Digital Transformation Predictions special report, Digital Transformation in 2025: From Optimization Fatigue to Business Model Reinvention. Don’t miss this opportunity to learn how the latest industry challenges will impact your company’s strategy in the coming year!
 

In the above session on the digital transformation outlook for 2025 you’ll learn:

  • Why strategy consulting will rebound in 2025, and which consultancies will benefit
    • Discussion of ERP consolidation (e.g., S4Hanna, Main frame modernization)
    • Cloud migration services, custom apps development and workflow management
  • How GenAI-enabled solutions will upend organizational structures and business models for IT services and consultancies, with follow-on effects for partners
  • How the emergence of ecosystem intelligence as a strategic priority will impact IT services companies, consultancies and technology alliance partners

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Discussion points from Digital Transformation Outlook: Strategy Rebound, GenAI Impact and Ecosystems Importance in 2025

Strategy consulting market has stagnated for a few years but is changing

Among management consultancies and IT services companies, strategy consulting has lagged in recent years.

  • What conditions will create a better market for strategy consulting?
  • Which companies will benefit from an uptick in demand for strategy consulting?

Visit this link to download this session’s presentation deck here.
 
TBR Insights Live sessions are held typically on Thursdays at 1 p.m. ET and include a 15-minute Q&A session following the main presentation. Previous sessions can be viewed anytime on TBR’s Webinar Portal.

Cloud Market 2025: How GenAI Will Shape the Future

Watch Cloud Market Predictions for 2025

 

Cloud market growth will slow in 2025, but will activity follow?

Given the scale and maturity of the cloud market, TBR expects the pace of revenue growth to slow in 2025. In terms of activity, we expect vendors and end customers to make pivotal changes to their cloud strategies in 2025.
 
In this TBR Insights Live session, TBR’s Cloud team — Principal Analyst Allan Krans, Senior Analyst Catie Merrill and Analyst Alex Demeule — on discuss how generative AI (GenAI) will impact cloud vendors’ long-term position in the market and cloud customers’ adoption efforts in 2025.
 
The team will also highlight key insights from Cloud Market Share in 2025: GenAI Spurs Growth but Does Not Promise Vendors Long-Term Gains, part of TBR’s 2025 Predictions special report series. Don’t miss this opportunity to learn how GenAI will impact your cloud market strategy in the coming year!
 

 

In the above session on cloud market predictions for 2025 you’ll learn:

  • How GenAI will offset some of the slowdown in cloud revenue growth
  • How Microsoft will challenge Amazon Web Services’ leadership in IaaS and PaaS
  • How SaaS vendors will monetize GenAI in 2025
Watch Now

 

Discussion points from Cloud Market 2025: How GenAI Will Shape the Future

The value of GenAI shifts down the stack, driving new challenges and ecosystem opportunities

Key priorities: Data architecture, agentic AI, and governance and security

Excerpt from TBR Insights Live 2025 Cloud Market Share Predictions

Visit this link to download this session’s presentation deck here.

 

 

TBR Insights Live sessions are held typically on Thursdays at 1 p.m. ET and include a 15-minute Q&A session following the main presentation. Previous sessions can be viewed anytime on TBR’s Webinar Portal.

 

Navigating GenAI: Insights, Strategies and Opportunities for 2025

Watch GenAI Predictions for 2025 Now

 

GenAI boom times ahead for companies embracing their own business model disruption

The waning generative AI (GenAI) hype has exposed underlying issues such as expensive cloud commitments and fragmented data strategies, creating opportunities for companies that emphasize ROI, complementary technologies and cost management. Adding to the complexity, rising energy costs and heightened awareness of GenAI-related security risks are further shaping this uncertain yet opportunity-filled environment.
 
In this TBR Insights Live session Principal Analyst Patrick Heffernan, Principal Analyst Boz Hristov and Senior Analyst Kelly Lesiczka give an exclusive review of TBR’s AI and GenAI Market Landscape, which highlights expectations for both individual leading vendors and the GenAI space overall. The trio also discuss buyers’ GenAI maturity and review specific examples of services and technology companies’ activities in 2024 as well as what to expect across the GenAI landscape in 2025. Don’t miss this opportunity to learn how GenAI will impact your strategy in the coming year!
 

 

In the above session on navigating GenAI in 2025 you’ll learn:

  • How GenAI is impacting buyer-vendor relationships and what is next in the evolution of their business models
  • How tech and services companies are using alliances to extend their reach within enterprises and across the larger GenAI — and emerging tech — ecosystem
  • Which consultancies, IT services vendors, cloud and software companies, and infrastructure players are best positioned for the next wave of GenAI adoption
Watch Now

 

Discussion points from Navigating GenAI: Insights, Strategies and Opportunities for 2025

TBR Insights Live: 2025 GenAI Predictions

Vendors are uncertain about the benefits of agentic AI and, in turn, look to accelerate hyperscaler capex

  • In 2024 GenAI’s value started to shift down the stack.
  • Hyperscalers’ capex spend will accelerate in 2025, but the timing may not line up with IT buyers, who are growing apprehensive about their returns.
  • Who stands to benefit from GenAI?
    • IaaS vendors
  • Role of government

Visit this link to download this session’s presentation deck here.

 

TBR Insights Live sessions are held typically on Thursdays at 1 p.m. ET and include a 15-minute Q&A session following the main presentation. Previous sessions can be viewed anytime on TBR’s Webinar Portal.

6G: How Government Intervention Globally Will Shape the Next Generation of Telecom

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6G’s Fate Will Likely Be Determined by the Level of Government Intervention

The telecom industry continues to struggle with realizing new revenue and deriving ROI from 5G, even after five years of market development. Due to this persistent challenge, to which TBR continues to see no clear solution or catalyst on the horizon to change the situation, communication service providers’ (CSP) appetite and scope of investment in 6G will likely be limited. This lack of clear ROI for the private sector to justify investing sufficiently in 6G puts the fate of the technology into the hands of the government.
 
In this TBR Insights Live session TBR Telecom Principal Analyst Chris Antlitz gives an exclusive review of top predictions from 6G’s Fate Will be Determined by the Level of Government Intervention, part of TBR’s 2025 Predictions special report series. Don’t miss this opportunity to learn how 6G will impact your strategy in the coming year!
 

In this above session on 6G you’ll learn:

  • What spectrum bands 6G will likely leverage
  • How 6G will shape CSPs’ capex investments
  • How governments might get involved to ensure 6G becomes a reality

Watch Now

 

Discussion points from 6G: How Government Intervention Globally Will Shape the Next Generation of Telecom

Telecom industry’s struggles with 5G are likely to extend to 6G

  • CSPs have spent several hundred billion dollars on 5G infrastructure and spectrum globally thus far, with ROI (i.e., new, profitable revenue growth) still absent.
  • 5G investment has been justified thus far as a way to reduce cost per bit and as a marketing play to retain customers.
  • Fixed wireless access (FWA) has been successful but does not significantly offset overall 5G investments.
  • Only about 20% of CSPs globally have begun deploying 5G core (standalone architecture) thus far, which is a prerequisite for 6G.
  • Technological complexity is increasing (e.g., open vRAN, AI, edge computing, network slicing, security), hindering progress.
  • Sustained, higher interest rates = higher cost of capital = tighter capex environment

Visit this link to download this session’s presentation deck here.
 

TBR Insights Live sessions are held typically on Thursdays at 1 p.m. ET and include a 15-minute Q&A session following the main presentation. Previous sessions can be viewed anytime on TBR’s Webinar Portal.

 

AI PCs in 2025: Unlocking Mass Appeal and Overcoming Market Challenges

Watch AI PCs in 2025 Session On Demand

 

AI PCs Must Define a New Era of Personal Computing

The introduction of the neural processing unit (NPU), a dedicated processor for AI-related tasks, has created an opportunity for AI PCs to shift from a niche use case to a product that can be consumed by the masses in both consumer and commercial users.
 
Despite this new potential, hurdles exist in AI PCs, spurring a new wave of PC purchasing. First, buyers need significant education on what an AI PC is, what it can be used for and how they stand to benefit from purchasing one. Second, the ISV ecosystem needs to catch up to the pace of hardware innovation and create more compelling use cases that leverage the NPU.
 
In this TBR Insights Live session Senior Analyst Ben Carbonneau and Research Analyst Alek Maxfield give an exclusive review of TBR’s 2025 Devices Predictions special report, AI PCs: Progress, Potential and Hurdles in Redefining the Market in 2025. Don’t miss this opportunity to learn how the latest industry challenges will impact your strategy in the coming year!
 

In the above session on AI PCs you’ll learn:

  • The potential impact of AI PCs on PC refresh cycles in 2025
  • How PC makers will set themselves apart
  • Expectations for the PC market overall in 2025 based on TBR’s latest research and analysis

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Discussion points from AI PCs in 2025

2025 PC market expectations

Expectations exiting 2024:

  • PC market revenue will increase by single digits during 2025
  • Demand is expected to accelerate in the second half of the year, with commercial demand continuing to outpace consumer

PC market refresh drivers for 2025:

  • Large, aging install base
  • End of life for Windows 10
  • AI PCs – ongoing advancements and new use cases

 

TBR Insights Live sessions are held typically on Thursdays at 1 p.m. ET and include a 15-minute Q&A session following the main presentation. Previous sessions can be viewed anytime on TBR’s Webinar Portal.