Episode Archive - Page 3 of 3

Qualitative & Quantitative Analysis: From Analyst to Sales to the Classroom

04.26.24/by TBR

TBR Talks: Decoding Strategies and Ecosystems of the Globe's Top Tech Firms

Qualitative & Quantitative Analysis: From Analyst to Sales to the Classroom

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Peter Zaimes, Sales Director at TBR, shares his unique
career journey centered on qualitative and quantitative data, from analyst to sales and sales leadership to lecturer at the University of New Hampshire’s Peter T. Paul College of Business and Economics. Additionally, Pete discusses how telling a story with data is key to taking action and gaining value, whether you’re sharing intelligence among B2B analysts, selling research or teaching undergrad business students.

Listen and learn with TBR Talks!

Submit your Key Intelligence Questions for Patrick and his
guests: ⁠⁠⁠⁠⁠https://bit.ly/3T9VZek⁠⁠⁠⁠⁠

Learn more about TBR at ⁠⁠⁠⁠⁠https://tbri.com/⁠⁠⁠⁠⁠

Connect with Patrick on LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/patrick-heffernan-0b90785/⁠⁠⁠⁠⁠

Connect with Peter on LinkedIn: https://www.linkedin.com/in/pzaimes/

TBR Talks is produced by Technology Business Research, Inc.

Edited by Haley Demers

Music by Burty Sounds via Pixabay

Art by Amanda Hamilton Sy

Trends in Market Research and Market Intelligence

04.19.24/by TBR

TBR Talks: Decoding Strategies and Ecosystems of the Globe's Top Tech Firms

Trends in Market Research and Market Intelligence

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How have the disruptions of the last several years changed
and informed IT companies’ strategy? What types of questions are leading firms within IT services, cloud and software, telecom, and infrastructure asking TBR experts and how have those questions changed, and in some cases, stayed the same over 25 years?

Lindy Hanson, TBR VP of Customer Engagement, shares insights into the types of challenges seen during offshore conversion of global delivery of IT services, how that mirrors in key ways what’s happening with GenAI services. Additionally, TBR Principal Analyst Patrick Heffernan walks through some of the most pressing questions Lindy has encountered during her career and how these questions are shaping the future of market research and intelligence.

Listen and learn with TBR Talks!

Submit your Key Intelligence Questions for Patrick and his
guests: ⁠⁠⁠⁠https://bit.ly/3T9VZek⁠⁠⁠⁠

Learn more about TBR at ⁠⁠⁠⁠https://tbri.com/⁠⁠⁠⁠

Connect with Patrick on LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/patrick-heffernan-0b90785/⁠⁠⁠⁠

Connect with Lindy on LinkedIn: https://www.linkedin.com/in/lindy-hanson-1a832018/

TBR Talks is produced by Technology Business Research, Inc.

Edited by Haley Demers

Music by Burty Sounds via Pixabay

Art by Amanda Hamilton Sy

GenAI’s Bottleneck: Data Access

04.12.24/by TBR

TBR Talks: Decoding Strategies and Ecosystems of the Globe's Top Tech Firms

GenAI’s Bottleneck: Data Access

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Workflow automation as a key use case in GenAI development relies heavily on data access, data governance and security. How are leading independent software vendors (ISVs) like Salesforce and SAP managing these challenges?

Join TBR Analyst Alex Demeule for a conversation on
examining data offerings, enterprise applications and use cases of GenAI.

Listen and learn with TBR Talks!

Submit your Key Intelligence Questions for Patrick and his
guests: ⁠⁠⁠https://bit.ly/3T9VZek⁠⁠⁠

Learn more about TBR at ⁠⁠⁠https://tbri.com/⁠⁠⁠

Connect with Patrick on LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/patrick-heffernan-0b90785/⁠⁠⁠

Connect with Alex on LinkedIn: https://www.linkedin.com/in/alexanderddemeule/

TBR Talks is produced by Technology Business Research, Inc.

Edited by Haley Demers

Music by Burty Sounds via Pixabay

Art by Amanda Hamilton Sy

GenAI Revenue Reality for the IT Services Firms

04.05.24/by TBR

TBR Talks: Decoding Strategies and Ecosystems of the Globe's Top Tech Firms

GenAI Revenue Reality for the IT Services Firms

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Senior Analyst Elitsa Bakalova and Principal Analyst Patrick Heffernan discuss what will happen with Consulting & Systems Integration revenue among the globe’s leading IT Services companies. How GenAI services will impact this growth, and in particular what this may mean for Accenture, IBM and Infosys.

Listen and learn with TBR Talks!

Submit your Key Intelligence Questions for Patrick and his
guests: ⁠⁠https://bit.ly/3T9VZek⁠⁠

Learn more about TBR at ⁠⁠https://tbri.com/⁠⁠

Connect with Patrick on LinkedIn: ⁠⁠https://www.linkedin.com/in/patrick-heffernan-0b90785/⁠⁠

Connect with Elitsa on LinkedIn: https://www.linkedin.com/in/elitsa-bakalova-44414b3/

TBR Talks is produced by Technology Business Research, Inc.

Edited by Haley Demers

Music by Burty Sounds via Pixabay

Art by Amanda Hamilton Sy

The Coming Telco Reckoning: 5G ROI, AI/GenAI Telco Use Cases & Network APIs

03.29.24/by TBR

TBR Talks: Decoding Strategies and Ecosystems of the Globe's Top Tech Firms

The Coming Telco Reckoning: 5G ROI, AI/GenAI Telco Use Cases & Network APIs

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Principal Analyst Chris Antlitz shares key takeaways from
TBR’s Telecom team’s meetings with industry leaders at Mobile World Congress 2024. Key topics include AI/generative AI (GenAI) use cases and early wins,
network APIs and hyperscalers, as well as noticeably subdued discussions of 5G and 6G and the obvious shortfalls of the type of return on the heavy investments made in that technology. Additionally, Chris discusses the
looming business disruption among operators and vendors as they strive to change from telco to “tech-co” in the coming years.

Listen and learn with TBR Talks!

Watch the discussion on YouTube: https://youtu.be/BJFGm_YlFOY

Submit your Key Intelligence Questions for Patrick and his
guests: ⁠https://bit.ly/3T9VZek⁠

Learn more about TBR at ⁠https://tbri.com/⁠

Connect with Patrick on LinkedIn: ⁠https://www.linkedin.com/in/patrick-heffernan-0b90785/⁠

Connect with Chris on LinkedIn: ⁠https://www.linkedin.com/in/christopher-antlitz-a1541312/⁠

TBR Talks is produced by Technology Business Research, Inc.

Edited by Haley Demers

Music by Burty Sounds via Pixabay

Art by Amanda Hamilton Sy

GenAI Use Cases in Digital Marketing Services: Digital Analytics’ time to shine while Creative faces new threats

03.22.24/by TBR

TBR Talks: Decoding Strategies and Ecosystems of the Globe's Top Tech Firms

GenAI Use Cases in Digital Marketing Services: Digital Analytics’ time to shine while Creative faces new threats

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TBR Principal Analyst Boz Hristov details current trends among digital marketing services firms and the impact generative AI (GenAI) will have on creative, customer experience and sales automation. Use cases of GenAI may be pushing transformation among those firms that have themselves been digitally transforming enterprise. What’s the future of Accenture Song and Publicis Sapient among other key players?

Listen and learn with TBR Talks!

Submit your Key Intelligence Questions for Patrick and his
guests: ⁠⁠https://bit.ly/3T9VZek⁠⁠

Learn more about TBR at ⁠⁠https://tbri.com/⁠⁠

⁠Connect with Patrick on LinkedIn⁠:
⁠⁠https://www.linkedin.com/in/patrick-heffernan-0b90785/

⁠Connect with Boz on LinkedIn⁠: ⁠https://www.linkedin.com/in/boz-hristov-2b0589a/⁠

TBR Talks is produced by Technology Business Research, Inc.

Edited by Haley Demers

Music by Burty Sounds via Pixabay

Art by Amanda Hamilton Sy

The Evolution of Management Consulting: Beyond People & Permission into Technology & Managed Services

03.15.24/by TBR

TBR Talks: Decoding Strategies and Ecosystems of the Globe's Top Tech Firms

The Evolution of Management Consulting: Beyond People & Permission into Technology & Managed Services

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TBR Senior Analyst Kelly Lesiczka discusses trends seen over several years among the world’s leading management consulting firms. From the Big Four to Bain, McKinsey & Co. and the Boston Consulting Group as well as IBM, India-centric HCL Technologies and Japan-centric Fujitsu Services, Kelly highlights the overarching trend that takes these firms from people and permission to technology services and managed services. She also looks at what this may mean for the traditional global systems integrators as well as human capital strategies of management consultancies.

Listen and learn with TBR Talks!

Submit your Key Intelligence Questions for Patrick and his
guests: ⁠⁠https://bit.ly/3T9VZek⁠⁠

Learn more about TBR at ⁠⁠https://tbri.com/⁠⁠

⁠Connect with Patrick on LinkedIn: ⁠https://www.linkedin.com/in/patrick-heffernan-0b90785/⁠

⁠Connect with Kelly on LinkedIn⁠: https://www.linkedin.com/in/kellylesiczka/

TBR Talks is produced by Technology Business Research, Inc.

Edited by Haley Demers

Music by Burty Sounds via Pixabay

Art by Amanda Hamilton Sy

The New Value of Cloud to the Enterprise: GenAI, Cost Optimization & Infrastructure Innovation Strategy

03.08.24/by TBR

TBR Talks: Decoding Strategies and Ecosystems of the Globe's Top Tech Firms

The New Value of Cloud to the Enterprise: GenAI, Cost Optimization & Infrastructure Innovation Strategy

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Principal Analyst Patrick Heffernan and Principal Analyst Allan Krans discuss key intelligence questions centered on the cloud and software ecosystem’s evolution. Allan dives into the impacts of GenAI, infrastructure innovation strategy and cost optimization
questions. For example, what companies in the cloud and software ecosystem are the leading innovators in the way enterprise cloud is applied?

Listen and learn with TBR Talks.

Submit your Key Intelligence Questions for Patrick and his
guests: ⁠⁠https://bit.ly/3T9VZek⁠⁠

Learn more about TBR at ⁠⁠https://tbri.com/⁠⁠

⁠Connect with Patrick on LinkedIn⁠: https://www.linkedin.com/in/patrick-heffernan-0b90785/

⁠Connect with Allan on LinkedIn⁠: https://www.linkedin.com/in/allan-krans/

TBR Talks is produced by Technology Business Research, Inc.

Edited by Haley Demers

Music by Burty Sounds via Pixabay

Art by Amanda Hamilton Sy

Client Retention of IT Services Firms

03.01.24/by TBR

TBR Talks: Decoding Strategies and Ecosystems of the Globe's Top Tech Firms

Client Retention of IT Services Firms

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Principal Analyst Patrick Heffernan and Senior Analyst Boz Hristov discuss key intelligence questions centered on enterprises’ desire to optimize growing IT expenses. Boz dives into the role innovation, GenAI hype and quality control have been playing in contract renewals among the world’s leading consultancies and systems integrators. What can services firms do to shore up retention and maintain trust in a challenging budgetary environment?

Listen and learn with TBR Talks.

Submit your Key Intelligence Questions for Patrick and his
guests: ⁠https://bit.ly/3T9VZek⁠

Learn more about TBR at ⁠https://tbri.com/⁠

Connect with Patrick on LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/patrick-heffernan-0b90785/

Connect with Boz on LinkedIn: https://www.linkedin.com/in/boz-hristov-2b0589a/⁠

TBR Talks is produced by Technology Business Research, Inc.

Edited by Haley Demers

Music by Burty Sounds via Pixabay

Art by Amanda Hamilton Sy

Telecom 2024: Inflationary Impact on Telecom Operators & Vendors, Plus a Mobile World Congress Preview

02.23.24/by TBR

TBR Talks: Decoding Strategies and Ecosystems of the Globe's Top Tech Firms

Telecom 2024: Inflationary Impact on Telecom Operators & Vendors, Plus a Mobile World Congress Preview

00:00 /

Principal Analyst Chris Antlitz joins TBR Talks to discuss the impact of inflationary pressure on both telecom operators and vendors, including how they’ve managed costs and dealt with price increases. Chris also hints at what’s expected to be discussed at the telecom world’s leading conference, Mobile World Congress 2024.

To hear a full recap, review and analysis of MWC24 from
Chris and Michael, register for their upcoming TBR Insights Live session, “MWC24: AI, Private Networks, Cloud, Network APIs and More:” https://bit.ly/42SDoGW

Submit your Key Intelligence Questions for Patrick and his
guests: https://bit.ly/3T9VZek

Learn more about TBR at https://tbri.com/

Connect with Patrick on LinkedIn: https://www.linkedin.com/in/patrick-heffernan-0b90785/

Connect with Chris on LinkedIn: https://www.linkedin.com/in/christopher-antlitz-a1541312/

TBR Talks is produced by Technology Business Research, Inc.

Edited by Haley Demers

Music by Burty Sounds via Pixabay

Art by Amanda Hamilton Sy