Cloud partnerships prove even more important than expected in 2022
The current macroeconomic uncertainty makes cloud partnerships an even more important factor in cloud growth heading into 2023
Entries by Allan Krans, Practice Manager and Principal Analyst
Inflation, recession and uncertainty: 3 key drivers of cloud economics
Free webinar: The 3 key drivers of cloud economics, and what they mean for pricing, talent and vendor performance
PwC’s Industry Cloud strategy delivers on 3 major cloud trends
PwC’s Industry Cloud strategy aligns with current trends in the cloud market, namely services, collaboration with partners, and industry alliances and preconfigured ecosystems.
Cloud ERP picking up speed: How vendors are capitalizing on vast opportunity
Free webinar: How barriers to ERP migration have eroded, opening the flood gates to cloud deployments, even in regulated industries
IaaS is about scale; PaaS is about differentiation
Join Practice Manager Allan Krans and Senior Analyst Catie Merrill Thursday, April 21, 2022, for a review of TBR’s latest Cloud Infrastructure and Platforms Benchmark, including in-depth views of the IaaS and PaaS markets and how vendors are competing to address opportunities in emerging submarkets such as app development and integration. Our team will look […]
Russian aggression will not dampen pandemic-driven cloud demand
We expect cloud vendors to experience limited financial and operational disruption as a result of Russia’s invasion of Ukraine. Most cloud and software vendors generate a small percentage of their revenue from the two countries combined and maintain limited direct investment, partly due to Russian business regulations. The larger potential impact, in terms of the cloud market, is a slowdown in adoption and investment. The effects of the invasion on the global economy, COVID-19 recovery, and energy markets are all still uncertain.
Conversion, integration and ecosystems drive SaaS growth
Applications serve as the vessel for cloud’s business value Value, in the form of agility, innovation and efficiency, is now the driving force behind customers’ cloud investments. Applications, in the form of SaaS, are the purest vessel for customers to implement and achieve the value they so desperately want in order to improve their businesses. […]
2022 Predictions: Cloud
Join Practice Manager and Principal Analyst Allan Krans, Senior Analyst Catie Merrill and Senior Analyst Evan Woollacott Thursday, March 10, 2022, at 1 p.m. EST/10 a.m. PST for an in-depth, exclusive review of TBR’s three 2022 Predictions special reports on the cloud market — Cloud Partnerships, Cloud Applications and Cloud Infrastructure & Platforms — each […]
Top 3 Predictions for Cloud Partnerships in 2022
Cloud partnerships go from important to critical in 2022 Ecosystems will become even more tailored to the attributes of cloud in 2022 The shift to partner-led growth is not a new trend, but we expect it to be further legitimized in 2022. Growth from indirect, partner-led revenue streams have been outpacing direct go-to-market efforts for […]
With Nuance, Microsoft buys into healthcare and more
Microsoft announced its second largest acquisition in company history on April 12 with its intent to purchase Nuance Communications for $19.7 billion. Nuance’s presence in the healthcare vertical was touted as driving the move, but TBR believes much deeper and broader strategies were behind Microsoft’s decision. Buying Nuance gives Microsoft an opportunity, but not a […]
