Learn how to place strategic ecosystem bets on alliance partners that are well-positioned for the next growth wave, how competitors are gaining ground with common alliance partners through sales programs, go-to-market motions and training, and how to create unique value with alliance partners that resonates with end customers.
Learn how GenAI will offset some of the slowdown in cloud revenue growth; how Microsoft will challenge Amazon Web Services’ leadership in IaaS and PaaS; and how SaaS vendors will monetize GenAI in 2025
In 2025 IT services companies and consultancies will refine their alliances, winnowing lists of 100-plus technology partners to the handful that drive more than 90% of their business, articulate a clear joint value proposition, and align at both the leadership and sales force levels. A technology- and partner-agnostic approach was always a bit of a fiction and in the coming years will become a relic of the past. To make all that happen, IT services companies, cloud and on-premises infrastructure vendors, and consultancies will invest in ecosystem intelligence and elevate alliance management within their organizations.
The revenue generated from generative AI (GenAI) offset some of the impact of cost-saving and expense-reduction efforts that defined the IT and cloud market in 2024. We expect some of that luster to fade in 2025, however, as the lack of a clear ROI from GenAI solutions will be a sticking point that slows investment in the coming year.
In this TBR Insights Live session, TBR’s Cloud team gives a deep dive on AI’s impact on the cloud industry and highlights key findings from TBR’s newest cloud research report, AI & GenAI Model Provider Market Landscape, including examples of technology companies’ activities in 2024 as well as what to expect across the GenAI landscape in 2025.
Whether due to existing legacy investments, divisional or regional nuances, or acquisition and divestiture activity, heterogeneity will remain in most IT environments. At one point, the benefits of public cloud made organizations consider a homogeneous, fully cloud-based IT delivery strategy, but those visions have faded for most. The challenge — and goal — is to embrace the hybrid heterogeneous approach and find the best way to integrate, manage and optimize services across these diverse sets of delivery methods and assets. Colocation data centers play a critical role for customers, offering a hybrid approach to facilities and in the interconnection of cloud and on-premises services.
In a June 2024 chat with SoftwareOne’s DACH leadership, TBR uncovered three key observations that set SoftwareOne apart in the SAP ecosystem: focusing on pragmatic solutions for current SAP environments; emphasizing speed, flexibility and cost-effectiveness amid complexities of S/4HANA migration; and the impending 2027 ECC support deadline.
Hyperscalers and SaaS providers are clearly on the front lines of GenAI monetization, but the availability of GenAI services through cloud delivery methods will also accelerate the development of the market.
Discover the power of competitive intelligence for business success. Learn how to leverage CI to gain insights on competitors, partners and customers.
Discover the unique facets of competitive intelligence – competitors, customers, partnerships. Read this guide today to learn more!