How to Think as a Partner in the Era of GenAI

Unpacking the Evolution of Alliance Partnerships

Mature alliance partnerships have enabled vendors across the spectrum to collaborate as they realize the value of the ecosystem. Cultural, portfolio and leadership DNA have shaped vendors’ behavior when it comes to go-to-market efforts and partner strategies, which is not surprising given vendors often lean on what they do best when pursuing opportunities.
 
In the below TBR Insights Live video, Principal Analyst Bozhidar Hristov, Senior Analyst Catie Merrill and Analyst Alex Demeule deep dive into TBR’s latest ecosystem research. Viewers will gain a better understanding of how relationships between OEMs, cloud providers and services providers are changing and learn how these vendors are adjusting their business models to account for implications stemming from the advent of generative AI (GenAI).
 
Additionally, the team reveals what our findings say about partnership satisfaction levels among OEMs, cloud providers and service providers and preferred commercial, staffing and go-to-market models among the partner groups.
 

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TBR’s Voice of the Partner Ecosystem Report provides a view of partners within a market, including information on alliance preference and selection criteria, satisfaction analysis, and commercial and go-to-market evolution. The research looks at how OEMs, IT services vendors and cloud vendors are determining who to partner with and provides partners’ true perceptions of the alliance ecosystem. Additionally, it follows the opportunity shift from legacy to emerging technologies and platforms.
 
The most recent report features OEM vendors Dell Technologies, Cisco, Hewlett Packard Enterprise, IBM, NetApp, Pure Storage and Fujitsu; cloud vendors Microsoft, Amazon Web Services, Google Cloud, Oracle Cloud Infrastructure, Alibaba, SAP, Oracle, Salesforce, Workday, ServiceNow, Snowflake, Databricks and Red Hat; and services vendors Accenture, Capgemini, DXC Technology, IBM, Deloitte, EY, PwC, KPMG, McKinsey & Co., Boston Consulting Group, Slalom, Cognizant, HCLTech, Infosys, Tata Consultancy Services and Wipro.
 
Access the most recent Voice of the Partner Ecosystem Report with a free trial of TBR Insight Center™.