AI PCs Must Define a New Era of Personal Computing

The introduction of the neural processing unit (NPU), a dedicated processor for AI-related tasks, has created an opportunity for AI PCs to shift from a niche use case to a product that can be consumed by the masses in both consumer and commercial users.

Despite this new potential, hurdles exist in AI PCs, spurring a new wave of PC purchasing. First, buyers need significant education on what an AI PC is, what it can be used for and how they stand to benefit from purchasing one. Second, the ISV ecosystem needs to catch up to the pace of hardware innovation and create more compelling use cases that leverage the NPU.

In this TBR Insights Live session Senior Analyst Ben Carbonneau and Research Analyst Alek Maxfield give an exclusive review of TBR’s 2025 Devices Predictions special report, AI PCs: Progress, Potential and Hurdles in Redefining the Market in 2025. Don’t miss this opportunity to learn how the latest industry challenges will impact your strategy in the coming year!

In the above session on AI PCs you’ll learn:

The potential impact of AI PCs on PC refresh cycles in 2025
How PC makers will set themselves apart
Expectations for the PC market overall in 2025 based on TBR’s latest research and analysis

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Discussion points from AI PCs in 2025

2025 PC market expectations

Expectations exiting 2024:

PC market revenue will increase by single digits during 2025
Demand is expected to accelerate in the second half of the year, with commercial demand continuing to outpace consumer

PC market refresh drivers for 2025:

Large, aging install base
End of life for Windows 10
AI PCs – ongoing advancements and new use cases

TBR Insights Live sessions are held typically on Thursdays at 1 p.m. ET and include a 15-minute Q&A session following the main presentation. Previous sessions can be viewed anytime on TBR’s Webinar Portal.