AI & Data Sovereignty in Technology Partnerships and Alliances

 

Commercial Model Alignment Begins to Trump Technology Integration

In this TBR Insights Live session Principal Analyst Boz Hristov and Senior Analyst Catie Merrill discuss AI and data sovereignty in technology partnerships and alliances. Additionally, TBR’s team examines how the intersection of regional regulations and emerging AI capabilities is reshaping partner ecosystems.

 

As governments and enterprises demand greater control over data, global systems integrators (GSIs) are increasingly relying on locally based employees to meet sovereignty requirements, ensure compliance and build trust. Boz and Catie explore how this shift is influencing partner strategies, resourcing models and AI deployment approaches across regions. They also dive into the commercial implications for technology vendors and GSIs, as aligning commercial models is becoming just as critical as technical integration.

 

The session below on alignment with GSIs includes:

• An exclusive look at our newly expanded regional breakdown of GSI headcount and revenue, part of TBR’s Cloud Ecosystem Report, and what the data reveals about hyperscaler practices in the Americas, EMEA and APAC
• A look at how European Union AI and data regulations are impacting staffing and training within GSI practices
• An overview of our new ServiceNow Ecosystem Report and its implications for partners and alliances
• Key insights from our Voice of the Partner research, including what’s next in AI ecosystem management and multiparty collaboration
• A discussion on the increasing importance of commercial model alignment over technology integration and how ServiceNow is moving into the core enterprise SaaS market among the likes of SAP, Salesforce, Workday, Adobe and others

 

 

Excerpt from AI & Data Sovereignty in Technology Partnerships and Alliances

Cloud and services vendors think similarly about multiparty alliances, creating opportunity to convince OEMs through engaging with common partners

“The complexity of the ecosystem … forced you then to think about a different model, which was called triparty … No one’s going to turn away revenue … However, the end of the day, the KPI that drove success was making sure that we were driving 3x to 4x services revenue.” — Global Alliance Leader, Cloud

Visit this link to download this session’s presentation deck here.

TBR Insights Live sessions are held typically on Thursdays at 1 p.m. ET and include a 15-minute Q&A session following the main presentation. Previous sessions can be viewed anytime on TBR’s Webinar Portal.