Commercial Model Alignment Begins to Trump Technology Integration

Join Principal Analyst Boz Hristov and Senior Analyst Catie Merrill on Thursday, July 17, 2025, at 1 p.m. EDT/10 a.m. PDT for an exclusive webinar on AI and data sovereignty in technology partnerships and alliances. TBR’s team will examine how the intersection of regional regulations and emerging AI capabilities is reshaping partner ecosystems.

As governments and enterprises demand greater control over data, global systems integrators (GSIs) are increasingly relying on locally based employees to meet sovereignty requirements, ensure compliance and build trust. Boz and Catie will explore how this shift is influencing partner strategies, resourcing models and AI deployment approaches across regions. They will also dive into the commercial implications for technology vendors and GSIs, as aligning commercial models is becoming just as critical as technical integration.

This FREE session on alignment with GSIs will include:

An exclusive look at our newly expanded regional breakdown of GSI headcount and revenue, part of TBR’s Cloud Ecosystem Report, and what the data reveals about hyperscaler practices in the Americas, EMEA and APAC
A look at how European Union AI and data regulations are impacting staffing and training within GSI practices
An overview of our new ServiceNow Ecosystem Report and its implications for partners and alliances
Key insights from our Voice of the Partner research, including what’s next in AI ecosystem management and multiparty collaboration
A discussion on the increasing importance of commercial model alignment over technology integration and how ServiceNow is moving into the core enterprise SaaS market among the likes of SAP, Salesforce, Workday, Adobe and others

TBR Insights Live sessions are held typically on Thursdays at 1 p.m. ET and include a 15-minute Q&A session following the main presentation. Previous sessions can be viewed anytime on TBR’s Webinar Portal.