HAMPTON, N.H. (June 2, 2022) — TBR’s latest addition to its Digital research stream, the Digital Commerce Market Landscape tracks how customers are using e-commerce and end-user portal features and functionality across their cloud, services and IT purchasing, as well as customer desires for the future of vendor-delivered e-commerce and self-service features. In this report, we consider tools that offer buyers digital commerce capabilities, look at if and how these tools enable buyers to offer digital commerce experiences to their own end customers, and then evaluate the convergence of personal and enterprise shopping experiences, including how B2C capabilities have influenced B2B buyers’ expectations.
“As remote and hybrid work becomes the norm, buyers and sellers have focused on the role of digital commerce and ways to innovate experiences to keep pace with the rapid changes facing the technology market,” says Senior Analyst Tom Deterling.
The first publication of this semiannual report is now available for download. The next iteration is set to publish in November 2022.
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