Technology Business Research, Inc.GenAI Use Cases in Digital Marketing Services: Digital Analytics’ time to shine while Creative faces new threats
TBR Principal Analyst Boz Hristov details current trends among digital marketing services firms and the impact generative AI (GenAI) will have on creative, customer experience and sales automation. Use cases of GenAI may be pushing transformation among those firms that have themselves been digitally transforming enterprise. What’s the future of Accenture Song and Publicis Sapient among other key players?
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Edited by Haley Demers
Music by Burty Sounds via Pixabay
Art by Amanda Hamilton Sy
Technology Business Research, Inc.
Technology Business Research, Inc.