TBR Spotlight Report: The Cloud Data & Analytics Market Landscape goes deeper into our coverage of the broader PaaS space. The focus of this report is not the cloud AI and app development tools but rather the data architecture components needed to enable those tools. The report covers the hyperscalers and the top data ISVs that run on and integrate with these hyperscalers as well as some of the key offerings and strategies employed by these vendors.
TBR’s Cloud Voice of the Partner report deep dives into the current state of the ecosystem from each participant’s perspective and highlights winning strategies for capitalizing on the growing opportunity. Analysis is segmented by cloud vendors, ISVs and SIs/MSPs. Covered vendors include Accenture, Alibaba, Amazon Web Services, Boston Consulting Group, Capgemini, Cognizant, Databricks, Deloitte, DXC Technology, EY, Google, HCLTech, IBM, Infosys, KPMG, McKinsey & Co., Microsoft, Oracle, PwC, Red Hat, Salesforce, SAP, ServiceNow, Slalom, Snowflake, Tata Consultancy Services and Wipro.
TBR’s Principal Analyst Patrick Heffernan and Senior Vice President of Sales & Marketing Dan Demers share how TBR’s proprietary data is supporting executives’ go-to-market alliances and ecosystem partnerships.
TBR Spotlight Report: Go-to-market strategies are constantly evolving. As cloud vendors adapt to shifting buyer behavior, expanding ecosystems, and the demands of emerging technologies like AI, they are also updating their sales motions and spending. TBR’s Cloud Go-to-market Benchmark quantifies these shifts at the financial level, tracking how vendors allocate sales and marketing (S&M) spending across direct and indirect channels.
Technology Business Research, Inc., is pleased to announce the launch of our Cloud Go-to-market Benchmark. As numbers alone do not tell the full story, this report layers in strategic context, examining how partner investments align with each vendor’s priorities and how these priorities are changing in the AI era. Whether it is the balance of internal versus partner-led sales or the evolving structures of ecosystem support, the Cloud Go-to-market Benchmark offers data-backed insight into where the cloud leaders are going and what that means for the broader competitive landscape. Clients gain access to sales expense data split by direct and indirect sales motions, workforce headcount split by direct and indirect sales teams, and year-to-year growth comparisons for seven of the biggest cloud leaders covered by TBR. Additionally, you’ll find the qualitative backdrop behind these numbers, offering the necessary context for external stakeholders to navigate the changing landscape.
TBR’s Devices Benchmark tracks the performance of nine leading devices vendors across five segments: PC, PC services, smartphone, tablet and smart device. The report includes overviews of quarterly performance and industry trends within each segment, as well as more detailed analysis of vendors’ quarterly revenue, profitability and business strategies at both a corporate and product category level.
TBR’s U.S. Federal Cloud Ecosystem Report we concentrate on the U.S. federal government-focused practices of the major hyperscalers, in addition to ServiceNow. We selected six U.S. federal government-focused IT services vendors for this report based on their cloud-related activities and relative success in winning cloud-related contracts.
TBR’s Channel Partner Market Landscape provides a view of the business strategies and evolution of leading VARs and distributors, also known as solution providers. The report focuses on trends across portfolios, emerging alliances and vendor-specific strategies. The market landscape provides a marketwide view of key developments and individual vendor coverage, including revenue and business segment performance, corporate strategies, and recent developments in portfolio and M&A activity.
TBR’s Enterprise Systems Integrators Market Landscape examines business models, trends and challenges for IT services companies with fewer than 100,000 employees and less than $5 billion in annual revenues. The initial publication is intended as both a snapshot of the ESI market midway through 2025 and an invitation to explore further TBR research around the business models, strategies and performances of IT services companies, consultancies and other companies in the technology space. Vendors covered include Ensono, TIVIT, Globant, Hexaware Technologies, Persistent Systems, Protiviti, Stefanini Group, EPAM, Indra Group and LTIMindtree.
TBR Spotlight Report: TBR’s Cloud Ecosystem Report includes data and analysis from our digital transformation, AI and GenAI, IT services, cloud applications, cloud infrastructure and platforms, cloud data services, cloud and software, and cloud and professional services research areas.