Entries by TBR

Agentic AI Becomes a Federal Priority, Reshaping the IT Services Value Chain for 2026

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TBR anticipates AI-led modernization will take center stage in the federal IT market in FFY26, after the disruption from DOGE and the 43-day federal shutdown that began the fiscal year subsides. Federal agencies are increasingly embracing AI technologies to automate IT management and ensure mission success. Health and human services agencies will leverage AI to enhance benefits processing, while agencies in the Department of Defense (DOD) will use AI to streamline and secure defense supply chains and enhance battlefield operations.

Cloud Voice of the Partner

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TBR Spotlight Report: Major cloud platforms Amazon Web Services, Microsoft Azure and Google Cloud are positioning themselves at the center of the new cloud-centric ecosystem. With billions of dollars and significant growth at stake, it’s critical for hyperscalers, ISVs and SIs/managed service providers to improve the effectiveness of their alliance strategies. The Cloud Voice of the Partner report includes analysis of the current state of the ecosystem from each participant’s perspective and highlights winning strategies for capitalizing on the growing opportunity.

U.S. Telecom Enterprise Operator Benchmark

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TBR Spotlight Report: The U.S. Telecom Enterprise Operator Benchmark examines the revenue U.S. telecom operators derive from business, wholesale, and government customers. The report examines how U.S. operators are performing relative to each other across segments and how U.S. operators are positioning to capitalize on opportunities within key growth areas. Company profiles examining the enterprise segment of leading operators are also included.

Cloud Data & Analytics Market Landscape

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TBR Spotlight Report: The Cloud Data & Analytics Market Landscape goes deeper into our coverage of the broader PaaS space. The focus of this report is not the cloud AI and app development tools but rather the data architecture components needed to enable those tools. The report covers the hyperscalers and the top data ISVs that run on and integrate with these hyperscalers as well as some of the key offerings and strategies employed by these vendors.

TBR Launches Cloud Voice of the Partner

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TBR’s Cloud Voice of the Partner report deep dives into the current state of the ecosystem from each participant’s perspective and highlights winning strategies for capitalizing on the growing opportunity. Analysis is segmented by cloud vendors, ISVs and SIs/MSPs. Covered vendors include Accenture, Alibaba, Amazon Web Services, Boston Consulting Group, Capgemini, Cognizant, Databricks, Deloitte, DXC Technology, EY, Google, HCLTech, IBM, Infosys, KPMG, McKinsey & Co., Microsoft, Oracle, PwC, Red Hat, Salesforce, SAP, ServiceNow, Slalom, Snowflake, Tata Consultancy Services and Wipro.

Cloud Go-to-market Benchmark

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TBR Spotlight Report: Go-to-market strategies are constantly evolving. As cloud vendors adapt to shifting buyer behavior, expanding ecosystems, and the demands of emerging technologies like AI, they are also updating their sales motions and spending. TBR’s Cloud Go-to-market Benchmark quantifies these shifts at the financial level, tracking how vendors allocate sales and marketing (S&M) spending across direct and indirect channels.

TBR Launches Cloud Go-to-market Benchmark

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Technology Business Research, Inc., is pleased to announce the launch of our Cloud Go-to-market Benchmark. As numbers alone do not tell the full story, this report layers in strategic context, examining how partner investments align with each vendor’s priorities and how these priorities are changing in the AI era. Whether it is the balance of internal versus partner-led sales or the evolving structures of ecosystem support, the Cloud Go-to-market Benchmark offers data-backed insight into where the cloud leaders are going and what that means for the broader competitive landscape. Clients gain access to sales expense data split by direct and indirect sales motions, workforce headcount split by direct and indirect sales teams, and year-to-year growth comparisons for seven of the biggest cloud leaders covered by TBR. Additionally, you’ll find the qualitative backdrop behind these numbers, offering the necessary context for external stakeholders to navigate the changing landscape.

Devices Benchmark

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TBR’s Devices Benchmark tracks the performance of nine leading devices vendors across five segments: PC, PC services, smartphone, tablet and smart device. The report includes overviews of quarterly performance and industry trends within each segment, as well as more detailed analysis of vendors’ quarterly revenue, profitability and business strategies at both a corporate and product category level.

U.S. Federal Cloud Ecosystem Report

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TBR’s U.S. Federal Cloud Ecosystem Report we concentrate on the U.S. federal government-focused practices of the major hyperscalers, in addition to ServiceNow. We selected six U.S. federal government-focused IT services vendors for this report based on their cloud-related activities and relative success in winning cloud-related contracts.