Entries by TBR

2026 Predictions: AI Momentum Drives Deeper Ecosystem Alliances

2026 will be a transitional year defined by technology ecosystem expansions — multiparty alliances spanning IT, OT, devices, edge and silicon; industrial/physical AI acceleration, especially at the edge and in manufacturing; and strategic bottlenecks as skill shortages and infrastructure gaps slow sovereign AI adoption. TBR expects significant changes in how technology vendors collaborate and compete, which lays the groundwork for broader, more integrated AI ecosystems. This is an optimistic prediction. Multiparty alliances require exceptional leadership, shared understanding of commercial models and transparency among partners, and AI aids only the last of these. The human component remains the most significant roadblock. IT-OT convergence and a surge in connected everything have been a TBR (and broader market) prediction for years, and while “signs point to yes,” as the Magic 8 Ball says, 2026 could be another year of disappointing progress, as hype around physical AI could far outpace reality.

2026 Predictions: Managed Services Shifts from Delivery Model to Growth Engine

The smartest IT services companies and consultancies will act on managed services as an entrée to consulting, a complete reversal of the traditional consulting to implementation to managed services model. Everyone should benefit from the increased demand for consulting in 2026. Still, most of the top IT services companies and consultancies will leverage their managed services relationships to capture new opportunities and further cement their stickiness with clients.

2026 Predictions: Will AI be the Death of SaaS?

Today, SaaS is far from dead, but it has reached an unmistakable inflection point. The model that reshaped enterprise software over the last 20 years has reached maturity just as a new layer of intelligence is forming above it. The result is a market that still depends on SaaS but no longer treats it as the strategic center of gravity. What once looked like a stable, compounding growth engine now looks more like baseline infrastructure supporting a different kind of workflow. As a result of this shift, the market is wondering whether SaaS applications will continue to define enterprise workflows or whether that role is shifting to AI-native platforms and agentic systems.

2026 Predictions: Telecom Industry Will Adapt to K-shaped Economy in 2026

The K-shaped economy that emerged during the COVID-19 pandemic will likely become more pronounced through 2026, and the telecom industry will need to adapt to this new economic reality. Based on balance-sheet strength, earnings power, and real, inflation-adjusted wage growth and revenue increases, as well as a host of other economic KPIs, the top 10% to 20% of households and businesses are doing exceptionally well financially (on average) while the bottom 80% to 90% of households and businesses are doing worse financially (on average) compared to historical metrics. In 2026 communication service providers (CSPs) will need to cater better to each arm of the “K” and better navigate the negative aspects of this ongoing economic situation.   

Agentic AI Becomes a Federal Priority, Reshaping the IT Services Value Chain for 2026

TBR anticipates AI-led modernization will take center stage in the federal IT market in FFY26, after the disruption from DOGE and the 43-day federal shutdown that began the fiscal year subsides. Federal agencies are increasingly embracing AI technologies to automate IT management and ensure mission success. Health and human services agencies will leverage AI to enhance benefits processing, while agencies in the Department of Defense (DOD) will use AI to streamline and secure defense supply chains and enhance battlefield operations.

Cloud Voice of the Partner

TBR Spotlight Report: Major cloud platforms Amazon Web Services, Microsoft Azure and Google Cloud are positioning themselves at the center of the new cloud-centric ecosystem. With billions of dollars and significant growth at stake, it’s critical for hyperscalers, ISVs and SIs/managed service providers to improve the effectiveness of their alliance strategies. The Cloud Voice of the Partner report includes analysis of the current state of the ecosystem from each participant’s perspective and highlights winning strategies for capitalizing on the growing opportunity.

U.S. Telecom Enterprise Operator Benchmark

TBR Spotlight Report: The U.S. Telecom Enterprise Operator Benchmark examines the revenue U.S. telecom operators derive from business, wholesale, and government customers. The report examines how U.S. operators are performing relative to each other across segments and how U.S. operators are positioning to capitalize on opportunities within key growth areas. Company profiles examining the enterprise segment of leading operators are also included.

Cloud Data & Analytics Market Landscape

TBR Spotlight Report: The Cloud Data & Analytics Market Landscape goes deeper into our coverage of the broader PaaS space. The focus of this report is not the cloud AI and app development tools but rather the data architecture components needed to enable those tools. The report covers the hyperscalers and the top data ISVs that run on and integrate with these hyperscalers as well as some of the key offerings and strategies employed by these vendors.

TBR Launches Cloud Voice of the Partner

TBR’s Cloud Voice of the Partner report deep dives into the current state of the ecosystem from each participant’s perspective and highlights winning strategies for capitalizing on the growing opportunity. Analysis is segmented by cloud vendors, ISVs and SIs/MSPs. Covered vendors include Accenture, Alibaba, Amazon Web Services, Boston Consulting Group, Capgemini, Cognizant, Databricks, Deloitte, DXC Technology, EY, Google, HCLTech, IBM, Infosys, KPMG, McKinsey & Co., Microsoft, Oracle, PwC, Red Hat, Salesforce, SAP, ServiceNow, Slalom, Snowflake, Tata Consultancy Services and Wipro.