TBR Case Study: Price Benchmarking
Explore this competitive pricing example from TBR’s Tailored Services team, which helped this global Top 3 hardware OEM capitalize on their investment in pricing research.
Entries by TBR
Ecosystem Intelligence for IT Services, Cloud and Consultancies: Strategic Insights for 2025 Success
Learn how to place strategic ecosystem bets on alliance partners that are well-positioned for the next growth wave, how competitors are gaining ground with common alliance partners through sales programs, go-to-market motions and training, and how to create unique value with alliance partners that resonates with end customers.
MWC25: Disruptive Technologies and Business Models Create New Opportunities for the Mobile Ecosystem
Learn how the telecom industry intends to derive business outcomes from AI, how enterprises are progressing in their digital transformations and incorporating private networks, and where in the mobile ecosystem new value is being created and what telcos need to do to generate ROI from new opportunities.
Key Discussions on Strategic Alliance Management, the Emerging India Opportunity, Monetizing GenAI in Cloud and More Now Available On Demand
4Q24 TBR Insights Live topics include strategic alliance management, the U.S. telecom B2B market, the emerging India opportunity, monetizing generative AI (GenAI) in cloud, the evolving IT infrastructure landscape, the private cellular networks market, and the hyperscaler ecosystem landscape
Digital Transformation Outlook: Strategy Rebound, GenAI Impact and Ecosystems Importance in 2025
Learn why strategy consulting will rebound in 2025, and which consultancies will benefit; how GenAI-enabled solutions will upend organizational structures and business models for IT services and consultancies, even as enterprise adoption of GenAI slows; and how the emergence of ecosystem intelligence as a strategic priority will impact IT services companies, consultancies and technology alliance partners
Cloud Market 2025: How GenAI Will Shape the Future
Learn how GenAI will offset some of the slowdown in cloud revenue growth; how Microsoft will challenge Amazon Web Services’ leadership in IaaS and PaaS; and how SaaS vendors will monetize GenAI in 2025
Navigating GenAI: Insights, Strategies and Opportunities for 2025
Learn how GenAI is impacting buyer-vendor relationships and what is next in the evolution of their business models; how tech and services companies are using alliances to extend their reach within enterprises and across the larger GenAI — and emerging tech — ecosystem; and which consultancies, IT services vendors, cloud and software companies, and infrastructure players are best positioned for the next wave of GenAI adoption
6G: How Government Intervention Globally Will Shape the Next Generation of Telecom
Learn what spectrum bands 6G will likely leverage; how 6G will shape CSPs’ capex investments; and how governments might get involved to ensure 6G becomes a reality
AI PCs in 2025: Unlocking Mass Appeal and Overcoming Market Challenges
Learn the potential impact of AI PCs on PC refresh cycles in 2025; how PC makers will set themselves apart; and expectations for the PC market overall in 2025 based on TBR’s latest research and analysis
Private Cellular Networks: Growth Drivers, Challenges and Opportunities Expected Through 2028
Learn which verticals are leading and lagging in PCN adoption, which ecosystem players are positioned to capitalized on market trends, and key growth drivers and detractors expected through 2028