TBR Spotlight Report: Go-to-market strategies are constantly evolving. As cloud vendors adapt to shifting buyer behavior, expanding ecosystems, and the demands of emerging technologies like AI, they are also updating their sales motions and spending. TBR’s Cloud Go-to-market Benchmark quantifies these shifts at the financial level, tracking how vendors allocate sales and marketing (S&M) spending across direct and indirect channels.
Technology Business Research, Inc., is pleased to announce the launch of our Cloud Go-to-market Benchmark. As numbers alone do not tell the full story, this report layers in strategic context, examining how partner investments align with each vendor’s priorities and how these priorities are changing in the AI era. Whether it is the balance of internal versus partner-led sales or the evolving structures of ecosystem support, the Cloud Go-to-market Benchmark offers data-backed insight into where the cloud leaders are going and what that means for the broader competitive landscape. Clients gain access to sales expense data split by direct and indirect sales motions, workforce headcount split by direct and indirect sales teams, and year-to-year growth comparisons for seven of the biggest cloud leaders covered by TBR. Additionally, you’ll find the qualitative backdrop behind these numbers, offering the necessary context for external stakeholders to navigate the changing landscape.
TBR’s Devices Benchmark tracks the performance of nine leading devices vendors across five segments: PC, PC services, smartphone, tablet and smart device. The report includes overviews of quarterly performance and industry trends within each segment, as well as more detailed analysis of vendors’ quarterly revenue, profitability and business strategies at both a corporate and product category level.
TBR’s U.S. Federal Cloud Ecosystem Report we concentrate on the U.S. federal government-focused practices of the major hyperscalers, in addition to ServiceNow. We selected six U.S. federal government-focused IT services vendors for this report based on their cloud-related activities and relative success in winning cloud-related contracts.
TBR’s Channel Partner Market Landscape provides a view of the business strategies and evolution of leading VARs and distributors, also known as solution providers. The report focuses on trends across portfolios, emerging alliances and vendor-specific strategies. The market landscape provides a marketwide view of key developments and individual vendor coverage, including revenue and business segment performance, corporate strategies, and recent developments in portfolio and M&A activity.
TBR’s Enterprise Systems Integrators Market Landscape examines business models, trends and challenges for IT services companies with fewer than 100,000 employees and less than $5 billion in annual revenues. The initial publication is intended as both a snapshot of the ESI market midway through 2025 and an invitation to explore further TBR research around the business models, strategies and performances of IT services companies, consultancies and other companies in the technology space. Vendors covered include Ensono, TIVIT, Globant, Hexaware Technologies, Persistent Systems, Protiviti, Stefanini Group, EPAM, Indra Group and LTIMindtree.
TBR Spotlight Report: TBR’s Cloud Ecosystem Report includes data and analysis from our digital transformation, AI and GenAI, IT services, cloud applications, cloud infrastructure and platforms, cloud data services, cloud and software, and cloud and professional services research areas.
TBR Spotlight Report: TBR’s Private Cellular Networks Market Forecast includes revenue vendors derive from the sale of private LTE and private 5G network infrastructure and corresponding product-attached and product-near services. PCN infrastructure includes LTE and 5G RAN, Evolved Packet Core (EPC), and 5G core (5GC), along with related software (e.g., platform-based software tied to the infrastructure), transport (fixed and wireless) and services (deployment, maintenance, professional, managed).
TBR Spotlight Report: TBR’s Telecom AI Market Landscape covers how communication service providers (CSPs), which includes telecom, cable and satellite operators, and vendors that supply CSPs, are adopting AI (including traditional AI, generative AI [GenAI] and agentic AI) in their internal operations and in their products and services. This telecom industry-centric report covers AI use cases, adoption trends, business outcomes and offerings as well as AI-related partnerships and M&A in the global telecom ecosystem. We also provide commentary on how AI is likely to shape the telecom industry.
Learn how a widening variety of industry groups are leveraging their unique strengths, expanding partnerships, and providing new offerings and pricing models to differentiate their value propositions and cement their share in the ever-growing managed services market