Technology Business Research, Inc.
https://tbri.com/wp-content/uploads/2026/10/Accenture-Assurance_Blog.png
1350
1080
Bozhidar Hristov, Principal Analyst
https://tbri.com/wp-content/uploads/2021/09/TBR-Insight-Center-Logo.png
Bozhidar Hristov, Principal Analyst2026-10-16 12:34:552026-10-16 12:34:55Should Accenture Enter Assurance?You are here: Home1 / Competitive Insights – Analyst Perspectives – TBR2 / Competitive Insights and Analyses Blog
Technology Business Research, Inc.
https://tbri.com/wp-content/uploads/2026/10/Accenture-Assurance_Blog.png
1350
1080
Bozhidar Hristov, Principal Analyst
https://tbri.com/wp-content/uploads/2021/09/TBR-Insight-Center-Logo.png
Bozhidar Hristov, Principal Analyst2026-10-16 12:34:552026-10-16 12:34:55Should Accenture Enter Assurance?
Technology Business Research, Inc.5G’s Next Act Is About Monetization, While 6G Builds on the 5G Foundation
TBR believes the path to 6G runs directly through unfinished 5G work. Operators that expand 5G SA, improve spectrum efficiency, commercialize differentiated connectivity and build programmable, AI-ready networks will be better positioned for an economical 6G migration. FWA will remain the near-term revenue anchor, but longer-term value will increasingly depend on whether CSPs can turn AI, sensing and network capabilities into standardized services that enterprises and governments can easily buy. The transition to 6G is about proving that operators can finally monetize the capabilities 5G was designed to enable.
Technology Business Research, Inc.Exploring KPMG’s Role in Quantum
KPMG has positioned itself as ready to help clients prepare for when quantum shifts from an expensive idea to an immediate opportunity and threat. Can the firm create near-term revenue as PQC meets its Y2K moment, provide reliable and useful services through hybrid computing, and manage the ecosystem and orchestration layer in quantum? Maybe. At scale with clients? Likely. Are KPMG’s clients really ready for that? Are all of KPMG’s partners, principals and directors?
Technology Business Research, Inc.Holiday Shopping Is Becoming an AI Story: How Value-conscious Consumers, Rising Memory Costs and Connectivity Are Reshaping Retail
As retailers invest more heavily in AI to capture increasingly value-conscious holiday shoppers, the effectiveness of those investments will depend on the infrastructure supporting them. AI recommendations, computer vision, mobile point-of-sale, real-time inventory and in-store personalization only create value when data can move reliably between devices, stores, edge systems and cloud platforms.
Technology Business Research, Inc.AI Is Changing Enterprise Networking, but Not All Disruption Looks the Same
Our initial results show an industry in transition. HIRI and operating margins are improving across the peer group, but AI is only one part of the story. Restructuring efforts, revenue growth, subscription adoption and portfolio consolidation continue to strongly influence workforce productivity. Additionally, customer demand for AI-based solutions to support their own AI transformations boosts financial performance independent of the vendors’ internal AI investments.
Technology Business Research, Inc.Exploring KPMG’s Role in AI
What struck TBR most about KPMG’s frequent evocations of trust was the humility that went with it. Knowing trust has to be earned, maintained and renewed seemed to inform how KPMG leaders spoke about the firm’s capabilities and relationships. And in casual discussions with KPMG clients at the Utah event, trust came up repeatedly as a key reason they were there.

The Midmarket Opportunity: Which GSIs Can — and Should — Pursue It?
Expanding into the midmarket has been a recurring theme for GSIs for many years, and some are dusting off that strategy yet again. This time, platform-led operating models that are less linked to FTE-based pricing may change the game. When looking at Accenture, Atos Group, Capgemini and Deloitte, which company could reasonably enter or expand into the midmarket? More importantly, which should?

The Time to Start Building Your Multiparty Alliance is Now
Every software and technology company should be building multiparty alliances through codeveloped solutions supported by joined-at-the-hip sales teams. Additionally, executives should be thinking about, planning for, acting on and beginning to deliver around outcome-based pricing.

Convergence Takes Center Stage as U.S. Telecom Operators Pursue the Next Phase of Growth
The U.S. telecom market is entering a new phase in which convergence, broadband scale, and higher-value connectivity services such as AI infrastructure connectivity are becoming increasingly important competitive differentiators.
Our most-read analysis, free in your inbox each week!
Fill out the form to the right to subscribe to Insights Flight today

How IT Services Companies Are Preparing to Capture Surge of Local Opportunities in India
/by Jill Cookinham, Research AnalystA look at how global companies in the IT and communications sectors are shifting focus from outsourcing to tapping into India’s domestic market due to its rapid growth
GenAI Use Cases: Where Enterprises Are Investing Now and What’s Next for Multimodal AI
/by Patrick Heffernan, Practice Manager and Principal AnalystGenerative AI (GenAI) clients are looking for offerings that complement existing technologies and use cases built around customer zero and that deliver fast ROI. In this blog, we highlight some of the GenAI use cases currently seen in the professional and IT services, cloud, IT infrastructure, and telecom industries.
What to Expect: Cloud Provider Market Share Through 2027
/by Catie Merrill, Senior AnalystTBR expects to see incremental strengthening of the professional services capabilities of hyperscalers as well as traditional software players; however, professional services companies, along with India-centric players, have demonstrated their ability to scale vast talent benches to serve clients and act as go-to partners for the biggest cloud vendors.
Digital Transformation Examples: How Vendors Are Adapting to GenAI and Market Shifts
/by Bozhidar Hristov, Principal AnalystAs the most mature digital transformation component, customer experience (CX) has compelled buyers to embark on omnichannel projects to unify insights and processes across the customer life cycle for years now. Vendors have plenty of use cases to rely on, but slower discretionary spend is pressure-testing vendors’ value propositions rooted in trusted algorithms.
IT Service Vendors Shift Focus to Operational Efficiency and GenAI Investments Amid Economic Uncertainty
/by Jill Cookinham, Research AnalystIn this quarter’s Fourcast we compare the performance, strategies and industry standing of Accenture, Deloitte, IBM Consulting and Infosys, including a look at Accenture’s extensive investment in GenAI and IBM Consulting’s and Infosys’ risk of falling into a downward trajectory
How India-centric IT Services Vendors Are Navigating Economic Pressures in 2024
/by Kelly Lesiczka, Senior AnalystIn late 2023 and thus far in 2024, the companies within TBR’s IT Services coverage faced pressures within their respective financial services practices, experiencing industry declines from a revenue perspective as higher interest rates limited opportunities and hindered growth trajectories. The India-centric vendors TBR covers — Cognizant, HCLTech, Infosys, Tata Consultancy Services (TCS) and Wipro IT Services (ITS) — experienced these financial services revenue declines, despite their efforts to embed automation, AI and efficiency-driven services
Edge Computing’s Role in Tackling Latency, Privacy and Resiliency Challenges
/by Catie Merrill, Senior AnalystCloud adoption is on the rise, but for many customers, particularly those deploying workloads across multiple clouds, latency, data flow, privacy and overall business resiliency remain core challenges. Edge computing is an emerging segment in IT, giving customers a way to supplement their cloud and IT core investments by processing data locally for minimum latency and backing it up to an adjacent environment for use cases like analytics and application development.
How Agility and Governance Are Key to Thriving in the Evolving Partner Ecosystem
/by Bozhidar Hristov, Principal AnalystMature alliance partnerships have enabled vendors across the spectrum to collaborate as they realize the value of the ecosystem. Cultural, portfolio and leadership DNA have shaped vendors’ behavior when it comes to go-to-market efforts and partner strategies, which is not surprising given that vendors often lean on what they do best when pursuing opportunities.
Accenture Partners: Niche Providers Add Depth to Drive Long-Term Opportunities
/by Bozhidar Hristov, Principal AnalystAs Accenture’s revenue continues to grow, so does the share of revenue from its top 10 partners, reducing the share of sales from the rest of its alliance partners. With Accenture’s top 10 alliance partners helping to generate close to 50% of the company’s total sales, it remains to be seen whether Accenture will be able to retain its other partner relationships in the long term.Â
NVIDIA 2Q24 Earnings Recap: Capitalizing on AI Infrastructure Demand and Strategic Ecosystem Collaborations
/by TBRWith the introduction of its OVX storage validation program, NVIDIA is able to verify the efficacy of storage solutions from partners, including Dell Technologies, NetApp and Pure Storage, in combination with OVX servers to ensure enterprise-grade performance, manageability, security and scalability for AI workloads. This helps enterprises pair the right storage solution with their NVIDIA-certified OVX servers, which are available from partners such as Hewlett Packard Enterprise, Lenovo and Supermicro.