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Catie Merrill, Senior Analyst
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Catie Merrill, Senior Analyst2026-05-28 13:15:462026-06-01 15:39:13In the Agentic Era, Teradata’s Hybrid Strategy Will Drive Its SuccessYou are here: Home1 / Competitive Insights – Analyst Perspectives – TBR2 / Competitive Insights and Analyses Blog
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Catie Merrill, Senior Analyst
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Catie Merrill, Senior Analyst2026-05-28 13:15:462026-06-01 15:39:13In the Agentic Era, Teradata’s Hybrid Strategy Will Drive Its Success
Getty Images, via Canva ProWill C&SI Revenue Growth Accelerate Significantly Due to AI Adoption at Scale?
Nearly all IT services companies and consultancies have adopted a customer-zero approach to emerging technologies. With enough experience and scale, they should move into the latter half of the 2020s with compelling use cases for clients and opportunities to benefit from their internal AI adoption.
Getty Images, via Canva ProAI Adoption Predictions: What Will Determine Vendor Success and Who Is Positioned to Win
The shift toward outcome- and platform-based delivery will accelerate vendor consolidation, concentrating market share among providers that can demonstrate measurable ROI and scalable IP-led offerings. These dynamics will be amplified by industry-specific demand, especially in the manufacturing, energy and public sector verticals, where transformation investment and regulatory pressures will outpace market growth and benefit vendors with deep domain expertise and digital engineering capabilities.

Can the Big 4 Leverage AI to Capture Midmarket Opportunity?
With AI more difficult to adopt than expected and change management the bugaboo that never fades, a third element still exists in keeping the Big Four from significantly expanding in the midmarket: the competition.

Who Will Win the AI Services Race in the Next Wave of AI?
This quarter, TBR FourCast looks at Accenture, Capgemini, HCLTech and IBM Consulting, comparing how their underlying data strategies, especially related to engineering and integration, prepares them for advanced AI adoption.

Anthropic, OpenAI and Palantir: Who Gains and Who Loses in the Federal Fallout
Insights into how important the recent developments between Anthropic, OpenAI and Palantir are considering the implications for the largest agency (DOD), within the single largest buyer of IT in the world (U.S. Federal Government), relating to the single largest technology priority (AI).
Technology Business Research, Inc.Salesforce Highlights Strengths in Innovation and Relationships at Agentforce World Tour
With the recent hype around the “death of SaaS” and other pressures on the business models of technology companies, Salesforce’s growing presence, success, and apparent disruption of competitors and alliance partners alike underscore Salesforce’s strengths in creating stickier client relationships and continually innovating, two qualities essential in the agentic AI age.
Pexels, Canva ProFederal IT Spending Trends: Why Growth Is Contracting and Where It Is Shifting
The Trump administration has proposed a double-digit increase in defense spending, which will flow through to IT budgets in the Department of Defense and Intelligence Community, particularly in areas of national security, which will receive top priority. Federal IT acquisition is also slowly pivoting to embrace outcome-based contracting, while the DOD looks to accelerate IT purchasing by adopting new and innovative IT procurement approaches.
Katherinasim, Canva ProGovernance Becomes a Prerequisite for Success with AI
Governance was a recurring theme across content sessions and executive meetings at Mobile World Congress 2026. As telecom operators move from experimentation to operational in AI, creating a corporatewide, centralized framework for data management, model oversight and regulatory compliance is becoming essential. Without clear governance, AI initiatives often remain fragmented across business units, leading to inconsistent outcomes, duplicated efforts and limited enterprise impact.
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Expectations for AI PCs in 2024
/by Ben Carbonneau, Senior Data AnalystDiscover the buzz around AI PCs reshaping the device industry. As hardware advances, software development lags, delaying potential commercial PC refreshes. Dive into predictions for 2024 with TBR Senior Analyst Ben Carbonneau.
GenAI Expectations for Enterprise Buyers in 2024
/by Bozhidar Hristov, Principal AnalystDiscover how GenAI is reshaping enterprise landscapes in 2024. With heightened expectations, vendors must showcase tangible use cases and outcomes. Explore how GenAI intersects with digital transformation predictions and the imperative for preparedness in data architecture. Unlock insights into navigating the GenAI journey for sustainable growth. Download TBR’s Top Predictions for Digital Transformation in 2024 for a comprehensive outlook.
GenAI and the Power of the Use Case
/by Patrick Heffernan, Practice Manager and Principal AnalystIn 2024, vendors adept at collaboration in the GenAI space and substantiating their promises with actual client outcomes will lead the pack. Those lacking in either area may still ride the GenAI wave, but they risk lagging behind with subpar results and waning market relevance.
Service Providers: IT Modernization Isn’t Flashy, but It Leads to Tangible Savings. Here’s How …
/by Chris Antlitz, Principal AnalystAI (especially generative AI) is of particular interest to service providers f late following technological breakthroughs from OpenAI’s ChatGPT platform, which has demonstrated that generative AI has developed to a point that it is able to bring useful outcomes to businesses and consumers alike.
Top 2023 Takeaways for the Federal IT Services Market [Infographic]
/by John Caucis, Senior AnalystThis infographic contains the three key takeaways from TBR’s latest research on the U.S. federal IT services market and what these events mean for you. Infographic includes takeaways for stakeholders, including M&A prospects, resilient spending trends, and the rise of advisory practices, amidst unprecedented growth in federal IT services.
Product Innovation – How IT Service Vendors are Leveraging Competitive Intelligence
/by Kelly Lesiczka, Senior AnalystIT services vendors are ramping up innovation efforts and bringing in new expertise and resources experience to address emerging needs as client demand reflects a stronger emphasis on software and efficiency solutions.
Strategic Synergy: Maximizing Technology Alliances in the Ever-Changing IT Landscape
/by Patrick Heffernan, Practice Manager and Principal AnalystAs everyone expands their offerings and capabilities, knowing the full scope of what your partners do matters now more than ever for success in alliances.
Innovative Ecosystem Expansion: Leveraging Tech Startups for Sustainable Growth in IT Services
/by Kelly Lesiczka, Senior AnalystExpanding ecosystems to include tech startups and research academia will be key to vendors successfully collaborating with partners and clients, remaining ahead of trends and evolving portfolio offerings
IT Infrastructure Vendors Leverage Analytics and AI to Enhance Sustainability Services
/by TBRIT infrastructure consumption analytics underpinning ‘as a Service’ offerings will enable a new level of sustainability-oriented workload management
Infosys and TCS: Forecasting to 2027 and Anticipating Upcoming Earnings
/by Patrick Heffernan, Practice Manager and Principal AnalystAhead of quarterly earnings releases, we look at best-case scenarios for CAGR for India-centric vendors Tata Consultancy Services (TCS) and Infosys.