
You are here: Home1 / Competitive Insights – Analyst Perspectives – TBR2 / Competitive Insights and Analyses Blog


Geopolitics with Purpose: EY-Parthenon Drives Strategy, Not Just Awareness
TBR has long maintained that the Big Four firms have an inherent advantage against all competitors when it comes to understanding and advising on geopolitical risk. Perhaps only the U.S. government has the same global spread of talent, with professionals in nearly every country, most intimately aware of local business, economic and even political trends. When EY-Parthenon showed off its Geopolitical Advisory team recently, TBR wanted to know: Is this something special?

Manufacturing Growth Slows, But EMEA IT Services Vendors Find Lifeline in Public Sector Wins
This quarter, we look at Accenture, Atos, Capgemini and IBM Consulting in the Europe, Middle East and Africa (EMEA) market, and compare how their industry diversification, portfolios and localization strategies position them for revenue growth. Atos and Capgemini, the two IT services companies whose EMEA revenue makes up over half of total revenue, experienced a steady decline in trailing 12-month (TTM) year-to-year revenue growth in recent quarters. Yet, Accenture and IBM were better able to maintain growth as macroeconomic conditions deteriorated in recent quarters.

Capgemini to Acquire WNS for $3.3B, Tripling BPO Revenue and Accelerating AI Ambitions
The acquisition undoubtedly serves as an important stepping stone to transform Capgemini’s BPO offerings, which are housed in its Operations & Engineering segment, yet Capgemini must be strategic with its approach, balancing new clients’ expectations with the introduction of incremental GenAI and agentic AI capabilities. Capgemini’s recent investments in partner-enabled portfolio offerings position the company well for a large change in the segment, such as its new agentic AI offerings announced with Google Cloud in April and its NVIDIA NIM-powered industry-specific agentic AI solutions and agentic gallery.

DOGE Federal IT Vendor Impact Series: Maximus
Partnerships will be integral as vendors across the federal IT market look to quickly demonstrate their value to the new administration. While Maximus has historically been quiet regarding its alliance activity, this could change as the vendor aims to avoid falling behind. For example, Maximus recently announced a partnership with Salesforce to augment its CX as a Service efforts. The Maximus Total Experience Management solution is being augmented with the Agentforce platform to provide clients with AI agents tailored to their needs that use data to adapt to citizens’ needs and simplify interactions.

DOGE Federal IT Vendor Impact Series: ICF International
TBR anticipates ICF will also explore ways to make its IT modernization and digital transformation work more agile while increasingly booking these types of engagements as fixed-price, outcome-based contracts, given the Trump administration’s preference for this contracting method. At least 50% of ICF’s IT modernization and digital transformation engagements are already fixed-price, outcome-based contracts.

Atos Is Starting to Regain Client Trust and Develop Commercial Opportunities That Will Generate Revenue in 2025
After years of instability and declining performance, Atos enters 2025 with new leadership, improved liquidity and early signs of commercial momentum, positioning the company for gradual recovery and long-term stabilization.

Oracle Strategy: Large Backlog and New Government Contracts Boost Vendor’s Long-term Outlook
Oracle’s current business strategy centers on streamlining customer success efforts, enhancing partner collaboration, and expanding multicloud infrastructure. By consolidating its services under the Oracle Customer Success Services (CSS) umbrella, the company has improved life cycle support for clients, reduced overlap with systems integrators, and equipped partners with tools like the Cloud Success Navigator to enhance implementation and renewal outcomes.

DOGE Federal IT Vendor Impact Series: Booz Allen Hamilton
The disruption that has very suddenly overtaken BAH’s civil business has prompted the firm to craft what Rozanski called a “one-time reset” of its civilian operations, including a 7% reduction in global headcount (about 2,500 employees) in 2Q25 that will disproportionately impact BAH’s civilian operations. The decline in civilian award activity has been so abrupt that BAH has not been able to sufficiently redeploy civilian project staff to DOD, IC or commercial sector programs, despite the firm’s expectations that growth will continue in its DOD and IC units in FY26.
Our most-read analysis, free in your inbox each week!
Fill out the form to the right to subscribe to Insights Flight today
Product Innovation – How IT Service Vendors are Leveraging Competitive Intelligence
/by Kelly Lesiczka, Senior AnalystIT services vendors are ramping up innovation efforts and bringing in new expertise and resources experience to address emerging needs as client demand reflects a stronger emphasis on software and efficiency solutions.
Strategic Synergy: Maximizing Technology Alliances in the Ever-Changing IT Landscape
/by Patrick Heffernan, Practice Manager and Principal AnalystAs everyone expands their offerings and capabilities, knowing the full scope of what your partners do matters now more than ever for success in alliances.
Innovative Ecosystem Expansion: Leveraging Tech Startups for Sustainable Growth in IT Services
/by Kelly Lesiczka, Senior AnalystExpanding ecosystems to include tech startups and research academia will be key to vendors successfully collaborating with partners and clients, remaining ahead of trends and evolving portfolio offerings
IT Infrastructure Vendors Leverage Analytics and AI to Enhance Sustainability Services
/by TBRIT infrastructure consumption analytics underpinning ‘as a Service’ offerings will enable a new level of sustainability-oriented workload management
Infosys and TCS: Forecasting to 2027 and Anticipating Upcoming Earnings
/by Patrick Heffernan, Practice Manager and Principal AnalystAhead of quarterly earnings releases, we look at best-case scenarios for CAGR for India-centric vendors Tata Consultancy Services (TCS) and Infosys.
No Matter Your Strengths or Strategy, You Must Partner to Deliver on GenAI Opportunities
/by Patrick Heffernan, Practice Manager and Principal AnalystIT services firms possess not only the trust of buyers but also the knowledge of buyers’ businesses to educate clients, and then help tailor GenAI tools to their business needs. In this blog, we look at the strategies and activities of three key players: Accenture, IBM Consulting and Dell Technologies.
The Evolution of Acquisitions, GenAI and Digital Transformation in IT Services and Consulting in 2023
/by Patrick Heffernan, Practice Manager and Principal AnalystNear-term, expect GenAI opportunities around consulting and limited case uses around productivity
Enterprise Storage Remains a Highly Competitive Space in 2023
/by Angela Lambert, Principal Analyst and Practice ManagerDisruptive vendors are adding pressure to incumbents with targeted strategies to push into enterprise storage accounts
Telecom Industry Navigated Weakening Macro Backdrop Well in 1H23, but 2H23 and 2024 Will Likely be a More Challenging Situation
/by Chris Antlitz, Principal AnalystDespite holding up relatively well thus far in 2023, CSPs face significant challenges in managing their debt — the pressure is on to grow revenue and monetize their 5G investments
Human at the Center: EY Combines Data and Corporate Social Responsibility to Solve World Hunger
/by Bozhidar Hristov, Principal AnalystIn June TBR attended an awards ceremony for the EY Open Science Data Challenge, which gave a glimpse into how well the firm mixes data and corporate social responsibility programs to solve society’s biggest problems, including world hunger.