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21

Comcast Business Showcases Significant Progression Toward Becoming a Leading Global Provider of Secure Networking Solutions at 2023 Analyst Conference

The 2023 Comcast Business Analyst Conference highlighted Comcast’s evolution from primarily serving local small businesses with traditional connectivity solutions during its infancy to its current ambition of competing as a leading global provider of secure networking solutions, supported by the Masergy acquisition and Comcast Business’ burgeoning enterprise business.

22

How Telecom Infrastructure Service Companies Can Win in 2023

In this white paper, we apply our expertise in the market and our learnings from those engagements to provide a playbook for how TIS vendors can win in 2023 and beyond. We analyze the trends facing the market, outline how we believe vendors can align themselves to compete, and share tactical steps on how to put this playbook into action.

23

State of Competitive (CI) & Market Intelligence (MI) in 2023

We compiled this report by surveying our TBR client service teams in February 2023 to better understand what is going on within the CI/MI organizations they serve. We captured data inputs on approximately 50 large global technology firms, collectively representing billions of dollars in annual revenue and millions of total employees.

26

Top 10 Impacts for CI & MI Teams in 2023

In February of 2023 TBR surveyed its clean service teams on the state of competitive and market intelligence in 2023. One megatrend stood out in those results — change. In this blog post, we address the megatrend of change and dive into 10 subtopics that standout.

27

Challenges Facing Telecom Infrastructure Services Vendors

While the specific challenges differ by vendor, geography and/or TIS service line, TBR consistently hears about four major pain points that are broadly impacting most providers of telecom infrastructure services: wage and benefits inflation, worker and subcontractor shortages, navigating government incentives and stimulus, and ability to differentiate.

28

Where to Start with an Alliance Partnership

Alliance partner prospecting will start with requests from the stakeholders for more information about a specific vendor — a request, basically to understand, Who are those guys?

29

Technology Alliances Are Evolving

TBR has been evaluating the changing nature of technology alliances through its subscription and commissioned research for decades. A series of best practices have emerged, most often developed by young technology companies, while the commercial impediments seem more acute for legacy vendors with their employees’ resistance to change. The balance of this document will discuss the successful approaches vendors have shared with TBR, and what end customers and small technology companies have shared with us as the anachronisms associated with legacy partner program structures.

30

Assessing Vendor Partnerships

TBR interviews with leaders of small SaaS vendors have shown a consistent blueprint for successful engagement with big vendors that consists of three major elements: Are you a strategic fit with the large vendor? How do you approach the large vendor for top-down attention within the firm? And how do you initially engage the large organization for positive, bottom-up, word-of-mouth marketing inside the large vendor?