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Jill Cookinham2026-04-21 09:21:582026-04-21 15:15:36Who Will Win the AI Services Race in the Next Wave of AI?You are here: Home1 / Competitive Insights – Analyst Perspectives – TBR2 / Competitive Insights and Analyses Blog
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Jill Cookinham2026-04-21 09:21:582026-04-21 15:15:36Who Will Win the AI Services Race in the Next Wave of AI?
Anthropic, OpenAI and Palantir: Who Gains and Who Loses in the Federal Fallout
Insights into how important the recent developments between Anthropic, OpenAI and Palantir are considering the implications for the largest agency (DOD), within the single largest buyer of IT in the world (U.S. Federal Government), relating to the single largest technology priority (AI).
Technology Business Research, Inc.Salesforce Highlights Strengths in Innovation and Relationships at Agentforce World Tour
With the recent hype around the “death of SaaS” and other pressures on the business models of technology companies, Salesforce’s growing presence, success, and apparent disruption of competitors and alliance partners alike underscore Salesforce’s strengths in creating stickier client relationships and continually innovating, two qualities essential in the agentic AI age.
Pexels, Canva ProFederal IT Spending Trends: Why Growth Is Contracting and Where It Is Shifting
The Trump administration has proposed a double-digit increase in defense spending, which will flow through to IT budgets in the Department of Defense and Intelligence Community, particularly in areas of national security, which will receive top priority. Federal IT acquisition is also slowly pivoting to embrace outcome-based contracting, while the DOD looks to accelerate IT purchasing by adopting new and innovative IT procurement approaches.
Katherinasim, Canva ProGovernance Becomes a Prerequisite for Success with AI
Governance was a recurring theme across content sessions and executive meetings at Mobile World Congress 2026. As telecom operators move from experimentation to operational in AI, creating a corporatewide, centralized framework for data management, model oversight and regulatory compliance is becoming essential. Without clear governance, AI initiatives often remain fragmented across business units, leading to inconsistent outcomes, duplicated efforts and limited enterprise impact.
Getty Images via Canva ProNew Growth in Consulting Is Emerging from an Unexpected Place: Managed Services
A scaled managed services practice trained in spotting consulting opportunities and armed with AI-enabled solutions will unquestionably win some management consulting market share. More significantly, from TBR’s objective view, is whether the Big Four firms can manage their staffing, brand promise and technology alliances to take advantage of the managed services practices they’ve already built and use those opportunities to return to robust management consulting growth. Maybe, but probably not all four. The next two years will be telling, and TBR expects the existing differences between the Big Four will become even more pronounced.

Skills Shortage Will Challenge the Scaling of Sovereign AI in 2026
AI-related skills will remain scarce across both buyers and ecosystem partners as the rapid pace of innovation and the technical complexity required to enable sovereign AI continue to hinder adoption. These challenges, combined with a lack of clearly defined and compliant use cases among sovereign customers, gaps in sovereign cloud infrastructure availability and steep AI learning curve faced by ecosystem partners, will constrain meaningful investment and implementation of sovereign AI throughout 2026.

PaaS Revenue Will Outpace SaaS Revenue for Cloud Software Vendors
Enterprise customers are prioritizing the modernization of their existing SaaS estates rather than adding new applications, driven by market saturation, accumulated technical debt, and a growing imperative to become AI-ready. As IT buyers shift their focus toward modern platforms, traditional SaaS leaders should expect their PaaS segments to continue significantly outperforming their core SaaS businesses in revenue growth.
Dee Angela, Canva ProAlliances Will Extend Beyond Core Offerings as AI-driven Sales and Marketing Reshape Ecosystems
IT services companies have their limits, and clients have preferred technology vendors, leading IT services companies to look to alliances to drive new growth. We have seen this pattern before, but in 2026 we will see IT services companies extend those alliances into devices, connectivity and even silicon, requiring a multiparty alliance approach that will strain commercial models, sales strategies and alliance leaders across the ecosystem.
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5G and edge computing remain top focus areas for telecom industry in 2022
/by TBRRevenue growth from 5G and edge computing remains tepid thus far in 2022, but new use cases for these technologies are likely to emerge and scale as the digital ecosystem evolves
2022 was a good year for federal IT, but will 2023 be as growth-friendly?
/by TBRCloud-centered IT modernization, cybersecurity enhancement, and accelerating adoption of digital technologies feature heavily in federal IT outlays in 2022 and will again in 2023
Will IT services revenue grow despite the competitive talent environment?
/by TBRFor the rest of 2022, attracting and managing talent will remain vendors’ core challenge to successfully growing IT services revenue and managing costs
Turmoil in IT services: Talent, org charts and acquisitions
/by Patrick Heffernan, Practice Manager and Principal AnalystLearn whether talent will remain a headache in the IT services space for the remainder of 2022 and into next year
Why are Deloitte’s, Accenture’s and TCS’ revenues per hyperscaler practice much higher than the benchmarked average?
/by Patrick Heffernan, Practice Manager and Principal AnalystLearn why TBR’s data shows Accenture’s revenues per hyperscaler practice are much higher than our benchmarked average
Demand pull and cost push: Two sides of the inflation coin
/by adminA nonfactor for decades, inflation is now being parsed into demand pull and cost push, and pricing analysts are having to adjust.
SAP use case reveals big things for PwC
/by Patrick Heffernan, Practice Manager and Principal AnalystIn early 2022 a PwC use case drew TBR’s attention, particularly its assertion that “PwC and SAP co-developed a process to allow clients to migrate to SAP’s Group Reporting module at any point in the year.”
Global IT talent: Accelerated hiring for IT services counters persistent attrition
/by Bozhidar Hristov, Principal AnalystIn TBR’s latest Global Delivery Benchmark, one particular number leapt out as both surprising and indicative of the sustained battle for technology talent.
IBM Quantum offers incremental improvements to commercializing exponential technology
/by adminTwo of IBM’s core quantum offerings are of particular interest, as each is indicative of the growing market interest in becoming quantum ready and in trialing different prototypes ahead of the development of commercial-grade quantum computing capabilities.
Russia-Ukraine war: Talking talent and leadership
/by Patrick Heffernan, Practice Manager and Principal AnalystIf the conflict in Ukraine remains hot, labor unions may kick into higher gear, extracting additional concessions and making it more costly for companies to exit any European market.