TBR’s Business Insights

The Midmarket Opportunity: Which GSIs Can — and Should — Pursue It?

09.25.26

Expanding into the midmarket has been a recurring theme for GSIs for many years, and some are dusting off that strategy yet again. This time, platform-led operating models that are less linked to FTE-based pricing may change the game. When looking at Accenture, Atos Group, Capgemini and Deloitte, which company could reasonably enter or expand into the midmarket? More importantly, which should?

The Time to Start Building Your Multiparty Alliance is Now

09.11.26

Every software and technology company should be building multiparty alliances through codeveloped solutions supported by joined-at-the-hip sales teams. Additionally, executives should be thinking about, planning for, acting on and beginning to deliver around outcome-based pricing.

Convergence Takes Center Stage as U.S. Telecom Operators Pursue the Next Phase of Growth

08.24.26

The U.S. telecom market is entering a new phase in which convergence, broadband scale, and higher-value connectivity services such as AI infrastructure connectivity are becoming increasingly important competitive differentiators.

A Winning Strategy in IT Services and Consulting

08.21.26

We have voluminous data at TBR, 30-plus years of data and analysis on the largest and leading companies across the technology stack, from McKinsey & Co. to Wipro, from Amazon Web Services to Verizon. Because we publish data and analysis quarterly, looking back one year and forward two to five years, we don’t often take the longitudinal view. Looking at our research since October 2021 (18 months after the start of the pandemic) to today, what can we say about the strategies, business models and investments that have separated leaders from laggards, particularly in the IT services and consulting space?

AI-wrapped IT Modernization Opportunities Will Serve as Both Marketing and Revenue-generating Engines as Infosys Builds Verticalized Use Cases Tied to Outcomes to Expand AI Revenue Share

08.20.26

Infosys’ opportunity is not simply to sell more AI tools but also to use AI as the reason clients modernize applications, clean data, rethink workflows and consolidate vendors. That positioning matters because buyers remain practical: They want productivity, measurable outcomes and lower operating complexity, not another layer of technology hype.

The Paradox of AI Infrastructure: Hyperscalers’ Ambition Collides With the Power Grid and What This Means for Telcos

08.17.26

The AI infrastructure supercycle is entering a new phase. The central question is no longer whether hyperscalers have the capital or appetite to build AI infrastructure but whether the power grid can support what they intend to build.

Canva Pro

Hidden Costs of AI Market Intelligence

07.28.26

The enterprises that succeed will not be those that provide unrestricted AI access to every employee. The winners will build trusted intelligence architectures enabled with proprietary, non-public data and analysis that prevent organizations from paying thousands of times for the same expensive thought. The future of enterprise AI is not simply broader access. It is governed intelligence aligned to enterprise strategy, with CFO approved efficiency. And increasingly, that efficiency may prove more valuable than the AI models themselves.

The Race for Digital Sovereignty: How 4 IT Services Leaders Are Positioned

07.21.26

TBR Fourcast is a quarterly blog series examining and comparing the performance, strategies and industry standing of four IT services companies. The series also highlights standouts and laggards according to TBR’s quarterly revenue projections as well as its geographic and segment estimates. With discussions about sovereignty in Europe only becoming louder, TBR thinks it is worthwhile to examine Atos Group, CGI, Fujitsu and Kyndryl. Our intent is to shine light on these similarly sized companies that have a strong presence in Europe and/or a strong presence in ITO and consulting and to discuss where each company’s opportunity lies.

Getty Images via Canva Pro

Telecom Infrastructure Services Market Expected to Become More Dependent on Hyperscalers and Fiber Technology Deployments

07.02.26

TBR research shows hyperscaler investment across multiple network domains will intensify through the forecast period, both to support cloud and AI as well as for general connectivity, driving TIS spend growth for this customer segment

Previous Next

Our most-read analysis, free in your inbox each week!

Fill out the form to the right to subscribe to Insights Flight today

The Top Metrics You Should Be Modeling In Competitive/Market Intelligence (CI/MI)

02.23.23/by admin

TBR dives into the top categories of metrics and specific metrics that we typically see as part of a foundational CI/MI modeling program

How To Build Trust In Financial Model(ing)

02.22.23/by Allan Krans, Practice Manager and Principal Analyst

A model is only as valuable as the validation, sourcing and trust that underly the numbers. In other parts of this series, we’ve talked about what a financial model is and how it can be used, but none of those things matter without trust in the data. At TBR, this fact plays into every step of working with clients on financial modeling engagements: upfront, during the modeling process, and in the final delivery of the models and our recommendations based on them. Here are some of the techniques we recommend for building trust in your financial models.

Blog series: Gimme 3 Insight Interviews with TBR's Subject-matter Experts

Technology Business Research, Inc.

IBM makes smart IT services play in the U.S. federal sector IT services space

02.17.23/by Patrick Heffernan, Practice Manager and Principal Analyst

This month Patrick chats with Senior Analyst John Caucis, lead author of TBR’s Federal IT Services Benchmark, and Senior Analyst Elitsa Bakalova, who leads TBR’s coverage of IBM, about IBM’s investments in serving the U.S. federal IT market.

PwC offers rosy outlook for Middle East economies in 2023

02.03.23/by Patrick Heffernan, Practice Manager and Principal Analyst

PwC recently expressed optimism in the Middle East regarding macroeconomic trends, the challenges local companies face and what is needed from the region to be more competitive globally.

Technology Business Research, Inc.

Landscape Shifts In Management Consulting Require Consulting Firms To Change Their Approach

01.30.23/by Patrick Heffernan, Practice Manager and Principal Analyst

Learn which ongoing landscape shifts within the management consulting space have pushed firms to re-evaluate business structures and portfolio offerings

Technology Business Research, Inc.

Industrial IoT (IIoT) – Challenges in the marketplace

12.07.22/by Patrick Heffernan, Practice Manager and Principal Analyst

Learn why IT services vendors and consultancies must make smart choices around IP and ecosystems in industrial IoT (IIoT)

What’s next for Lockheed Martin after being left out of ABMS consortium?

11.28.22/by James Wichert, Analyst

Notably, Lockheed Martin was left out of the ABMS Digital Infrastructure Consortium, despite ramping up its efforts to underpin the DOD’s JADC2 vision.

Special Report: TBR 2023 Digital Transformation Predictions

Technology Business Research, Inc.

Top 3 Predictions for Digital Transformation (DT) in 2023

11.21.22/by Patrick Heffernan, Practice Manager and Principal Analyst

TBR starts off 2023 with 3 predictions surrounding Digital Transformation. The report includes commentary revolving around Metaverse, AI and how hyperscalers will kill technology agnosticism.

Special Report: TBR 2023 Professional Services Predictions

Technology Business Research, Inc.

Top 3 Predictions for Professional Services (IT Services Vendors) in 2023

11.21.22/by Patrick Heffernan, Practice Manager and Principal Analyst

Many IT services vendors and consultancies are reconstituting in new forms, bringing some chaos to the digital transformation landscape and upending alliances in 2023. TBR discusses this and more in our Top 3 Predictions for Professional Services in 2023 report.