TBR’s Business Insights

What Spectrum Will 6G Use?

01.13.25

The telecom industry continues to struggle with realizing new revenue and deriving ROI from 5G, even after five years of market development. TBR continues to see no solution to this persistent challenge, and with no catalyst on the horizon to change the situation, CSPs’ appetite for and scope of investment in 6G will likely be limited.

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AI Agents: What Are They, and How Will They Impact the AI PC Space in 2025?

01.09.25

Over the past several quarters, OEMs have focused on incorporating local AI-powered features into their new PC releases, with initial neural processing unit (NPU)-enabled use cases leveraging AI to further enhance collaboration experiences and extend battery life. However, AI agents take the NPU’s functionality a step further, combining the capabilities of large language models (LLMs) with other resources to partially or fully automate a wide range of tasks, including responding to emails, booking hotel stays, or opening and closing IT help desk tickets.

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AI Buzz Sparks IT Infrastructure Shifts, but Privacy and Strategic Challenges Are Impacting Adoption

12.20.24

The industry enthusiasm surrounding AI has quickly led to shifts in organizations’ strategic priorities and expected investments such as demand for servers. Despite the hype, few organizations have operationalized GenAI to date. Instead, most are focused on overcoming initial barriers to adoption, including understanding the business implications of this new technology frontier.

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GenAI, IT Modernization and Strategic M&A Drive Infrastructure as a Service and Platform as a Service Growth

12.19.24

Top hyperscalers Amazon Web Services (AWS) and Microsoft are capturing legacy Oracle and SAP workloads as customers continue to migrate to the cloud to not only outsource their IT operations but also drive lasting business value. Though the geopolitical outlook is increasingly uncertain, we expect customers will continue to prioritize more traditional “lift and shift” migrations, and steps vendors are taking to deliver more integrated solutions could help.

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Harnessing AI and Automation in Business Process Outsourcing to Drive Growth Amid Shifting Buyer Priorities

12.13.24

Vendors’ business process outsourcing (BPO) businesses continue to benefit from the ongoing shift in buyer priorities from innovation and growth toward business resiliency and optimization. Buyers are investing in automating business processes to free up costs, providing pathways to growth for vendors with AI-powered and platform-based offerings.

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Emerging Consultancy Trends: Talent Management and Innovation in the Spotlight

12.12.24

Technology continues to threaten the nature of consulting engagements, requiring consultancies to showcase value and deliver on outcomes. Greater investment in talent frameworks, structure and skill will equip staff to lead client discussions and effectively leverage technology to assist workflows. Partnerships remain a core piece of the technology integration, bringing in new expertise and go-to-market opportunities that enable consultancies to meet a wider variety of client needs. Client retention remains a priority across consultancies but will require the firms to effectively deliver value through services.

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Federal IT Spending Will Remain Robust in FFY25 Amid AI Prioritization

12.06.24

Since coming into office, the Biden administration has fueled an unprecedented federal IT bull market. While the White House’s proposed federal civilian technology budget of $75.1 billion for federal fiscal year 2025 (FFY25) is the smallest increase in several years (up less than 1% compared to $74.5 billion in FFY24), it is still an increase of more than 14% from $65.8 billion in FFY23, and up 25% from $60.1 billion in FFY21, the last year of the prior administration. FFY25 has started with a continuing resolution (CR), as have most of the last several fiscal year. The impact of the latest CR on the largest federal systems integrators may be limited to shorter-cycle programs in their order books, but some disruptions to larger, longer-term engagements are not out of the question.

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Meet MAMAA: The Top 5 Hyperscalers Shaping the Future of Digital Ecosystems

11.20.24

TBR research shows only the Tier 1 hyperscalers can transcend most, if not all, of the major lifestyle categories to provide a seamless end-to-end ecosystem experience, touching all aspects of people’s lives, primarily due to their scale and access to resources.

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Growing Infrastructure as a Service Commitments and Competitive Dynamics

11.19.24

Market leaders Amazon Web Services (AWS) and Microsoft have highlighted that customers are signing larger cloud contracts with longer terms. At least in the case of AWS, customers are increasingly applying their cloud credits toward one- or three-year subscription offerings like Savings Plans and Reserved Instances.

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Unlocking Business Success: Competitive Intelligence

03.13.24/by Allan Krans, Practice Manager and Principal Analyst

Discover the power of competitive intelligence for business success. Learn how to leverage CI to gain insights on competitors, partners and customers.

Expectations for GenAI Deployment in IT Services in 2024

02.28.24/by Patrick Heffernan, Practice Manager and Principal Analyst

Delve into the current landscape of GenAI deployment in 2024. Despite initial hype, concerns around cost, technology challenges, and ethics persist. Explore how IT services vendors are pivoting towards business-backed use cases to sustain client interest. Anticipate shifts towards outcome-based pricing and increased focus on data orchestration. Download TBR’s predictions for IT services and consulting markets in 2024 for insights into GenAI pressures and talent challenges.

6G Transition: Preparing for Next-Gen Networks

02.26.24/by Steve Vachon, Senior Analyst

Discover the impending transition to 6G networks and the preparations being made by the telecom industry and global government entities. Stay ahead of the curve with this insightful blog post.

AI’s Impact on IT Infrastructure in 2024: Key Predictions and Trends

02.23.24/by Angela Lambert, Principal Analyst and Practice Manager

Explore TBR’s insights on how AI will impact IT infrastructure in 2024. Learn about market recovery, AI-enabled infrastructure, cost optimization, and the rise of multicloud environments.

Staying Competitive in the Fast-changing IT Services Market

02.22.24/by Kelly Lesiczka, Senior Analyst

Discover how competitive intelligence for IT services impacts IT vendors, budgeting, labor costs and more.

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Unlocking Competitive Insights: Beginner’s Guide

02.21.24/by Allan Krans, Practice Manager and Principal Analyst

Discover the unique facets of competitive intelligence – competitors, customers, partnerships. Read this guide today to learn more!

How to Gain Cloud Market Share in 2024

02.20.24/by Allan Krans, Practice Manager and Principal Analyst

Explore the evolving cloud market landscape in 2024. Vendors must adopt strategic approaches to gain market share, leveraging AI-led growth, expanding addressable markets, and orchestrating multivendor partnerships. Discover TBR’s predictions for the evolving cloud market in 2024.

Open RAN Adoption in 2024

02.20.24/by Chris Antlitz, Principal Analyst

Explore the slow development of the open RAN market in 2024. Despite vendor marketing and CSP interest, technological complexity and cost hinder mainstream adoption. Open RAN deployments remain limited to greenfield networks, while vRAN gains traction for its agility and cost efficiencies. Download TBR’s predictions for the telecom market in 2024 for insights into industry responses to challenges.

Expectations for AI PCs in 2024

02.15.24/by Ben Carbonneau, Senior Data Analyst

Discover the buzz around AI PCs reshaping the device industry. As hardware advances, software development lags, delaying potential commercial PC refreshes. Dive into predictions for 2024 with TBR Senior Analyst Ben Carbonneau.

GenAI Expectations for Enterprise Buyers in 2024

02.13.24/by Bozhidar Hristov, Principal Analyst

Discover how GenAI is reshaping enterprise landscapes in 2024. With heightened expectations, vendors must showcase tangible use cases and outcomes. Explore how GenAI intersects with digital transformation predictions and the imperative for preparedness in data architecture. Unlock insights into navigating the GenAI journey for sustainable growth. Download TBR’s Top Predictions for Digital Transformation in 2024 for a comprehensive outlook.

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