TBR’s Business Insights

Top 3 Predictions for Devices (PCs) in 2023

Following the pandemic-related surge in PC sales and AUR, TBR predicts vendor revenue and margins will be lower in 2023.

Top 3 Predictions for Government IT Services in 2023

TBR predicts federal government IT spend is poised to surge to new highs on the back of digital modernization and cybersecurity investment. Read more about this prediction and others in our 2023 report.

How to illuminate operational insights and increase value from your business model and estimates

Learn about TBR’s approach to modeling financial performance and other business metrics, including what value comes from modeling and advice on doing modeling correctly

Digital transformation cannot escape tech despite vendors’ evolving value propositions

Complexities in developing and managing digital transformation (DT) have fueled tremendous opportunity for vendors across IT and services over the past five to seven years.

Changing the norm: Consultancies reimagine portfolios and talent composition

Consultancies must balance talent composition around technology and consulting to support the shift in business models to better retain clients and deliver on emerging needs brought out from digital adoption

IT infrastructure vendors balance demand hurdles and portfolio strategy in 2022

Despite demand hurdles, IT infrastructure vendors continue to invest in expanding their portfolios to capture greater wallet share from customers and create more diversified revenue streams

How has economic uncertainty impacted the cloud applications market in 2022?

Cloud applications vendors are pursing growth amid mounting economic uncertainty ranging from inflation challenges to geopolitical concerns — headwinds that are set to linger well into 2023

SAP and SoftwareONE: Persistent value through pragmatic transformation

Emphasizing pragmatic, incremental transformation over broad digital transformations helps SoftwareONE more easily define its value to clients

Cloud partnerships prove even more important than expected in 2022

The current macroeconomic uncertainty makes cloud partnerships an even more important factor in cloud growth heading into 2023

Native PaaS services delivered via hybrid architectures shape the cloud market in 2022

Throughout 2022 cloud service providers continue to recognize that PaaS services are only as effective as the architecture they run on

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