TBR views the path to a successful GSI alliance program as a five-step process, with many small steps, tasks and requirements associated with each step. Technology vendors may be anywhere in this journey, depending on the maturity of their GSI alliance program, if they have one. It should be noted that this is our perspective, based on the support we have given companies along this journey with our research and advisory services. We have drawn elements of this framework from ASAP’s Alliance Life Cycle framework to make it specific to ISV-GSI partnerships.

Discover the two main forces shaping TBR’s outlook for the digital transformation market and how they can help you capture analytics and insights opportunities while reducing and managing expenses

There’s no one playbook or set of “hacks” that can help you build models that are actionable for addressing your business challenges. For that, only collaboration and iteration (read: hard work) will do. However, there are a number of key success factors that we believe can help ensure that a CI/MI.