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Conversion, integration and ecosystems drive SaaS growth

Applications serve as the vessel for cloud’s business value  Value, in the form of agility, innovation and efficiency, is now the driving force behind customers’ cloud investments. Applications, in the form of SaaS, are the purest vessel for customers to implement and achieve the value they so desperately want in order to improve their businesses. […]


Business ecosystems must invest in massive supply chain pivots

COVID-19 supply chain impact COVID-19 laid bare the underinvestment in contingency capabilities during the decades-long pursuit of cost optimization. In short, business leaders assumed a certain status quo in business continuity and did not leave sufficient capital tied up in unfinished inventory to provide necessary buffers in supply chain efficiency. Firms had over-rotated on optimization […]


Webscales in the digital ecosystem: Insights from TBR’s Telecom team

Webscales encroach on telecom sector to realize value of digital economy Trillions of dollars in economic value will be created globally from 5G, edge computing, AI and other new technologies during this decade, and TBR believes the world’s largest webscales (aka hyperscalers) will capture an outsized portion of this opportunity. Webscales are building end-to-end digital […]


How ecosystems turn cloud technology into solutions

As enterprise customers’ cloud deployments mature, they are exploring a greater variety of technology-enabled business processes. This trend presents a substantiative opportunity for cloud platform contenders but demands new ways of working with ecosystem partners. While independent software vendors (ISVs) add depth and breadth to portfolios, bringing solutions to market requires greater involvement from SI […]