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Topics last quarter included the generative AI strategies of both hyperscalers and SaaS providers, key trends impacting business performance of U.S. enterprise operators, AI disruption amid hardware refresh cycles, and changes in IT infrastructure buyers’ strategies as they adapt to the post-pandemic era
IT services firms possess not only the trust of buyers but also the knowledge of buyers’ businesses to educate clients, and then help tailor GenAI tools to their business needs. In this blog, we look at the strategies and activities of three key players: Accenture, IBM Consulting and Dell Technologies.
Near-term, expect GenAI opportunities around consulting and limited case uses around productivity
Learn the GenAI strategies and approaches of both hyperscalers and SaaS providers, how cloud providers are using custom silicon to accelerate GenAI, and use cases for GenAI
The industry enthusiasm surrounding AI has quickly led to shifts in organizations’ strategic priorities and expected investments such as demand for servers. Despite the hype, few organizations have operationalized GenAI to date. Instead, most are focused on overcoming initial barriers to adoption, including understanding the business implications of this new technology frontier.
In 2025 IT services companies and consultancies will refine their alliances, winnowing lists of 100-plus technology partners to the handful that drive more than 90% of their business, articulate a clear joint value proposition, and align at both the leadership and sales force levels. A technology- and partner-agnostic approach was always a bit of a fiction and in the coming years will become a relic of the past. To make all that happen, IT services companies, cloud and on-premises infrastructure vendors, and consultancies will invest in ecosystem intelligence and elevate alliance management within their organizations.
Of the three major focus areas for TBR’s 2025 predictions — strategy consulting, generative AI (GenAI) and ecosystem intelligence — the first may seem a long shot, the second too obvious to be new, and the third too well established to be changing much. All three will upend expectations in 2025 with wildly varying results for the IT services companies and consultancies that TBR tracks and for their technology partners.
Get insights into how AWS AI innovation is driving the flywheel effect, and discover the native services and building blocks offered by AWS to address specific use cases.
Vendors’ business process outsourcing (BPO) businesses continue to benefit from the ongoing shift in buyer priorities from innovation and growth toward business resiliency and optimization. Buyers are investing in automating business processes to free up costs, providing pathways to growth for vendors with AI-powered and platform-based offerings.
Technology continues to threaten the nature of consulting engagements, requiring consultancies to showcase value and deliver on outcomes. Greater investment in talent frameworks, structure and skill will equip staff to lead client discussions and effectively leverage technology to assist workflows. Partnerships remain a core piece of the technology integration, bringing in new expertise and go-to-market opportunities that enable consultancies to meet a wider variety of client needs. Client retention remains a priority across consultancies but will require the firms to effectively deliver value through services.