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181

GenAI Use Cases in Digital Marketing Services: Digital Analytics’ time to shine while Creative faces new threats

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TBR Talks: Decoding Strategies and Ecosystems of the Globe's Top Tech Firms
TBR Talks: Decoding Strategies and Ecosystems of the Globe's Top Tech Firms
GenAI Use Cases in Digital Marketing Services: Digital Analytics’ time to shine while Creative faces new threats
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TBR Principal Analyst Boz Hristov details current trends among digital marketing services firms and the impact generative AI (GenAI) will have on creative, customer experience and sales automation. Use cases of GenAI may be pushing transformation among those firms that have themselves been digitally transforming enterprise. What’s the future of Accenture Song and Publicis Sapient […]

184

The Evolution of Management Consulting: Beyond People & Permission into Technology & Managed Services

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TBR Talks: Decoding Strategies and Ecosystems of the Globe's Top Tech Firms
TBR Talks: Decoding Strategies and Ecosystems of the Globe's Top Tech Firms
The Evolution of Management Consulting: Beyond People & Permission into Technology & Managed Services
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TBR Senior Analyst Kelly Lesiczka discusses trends seen over several years among the world’s leading management consulting firms. From the Big Four to Bain, McKinsey & Co. and the Boston Consulting Group as well as IBM, India-centric HCL Technologies and Japan-centric Fujitsu Services, Kelly highlights the overarching trend that takes these firms from people and […]

186

The Telecom Industry Faces a Reckoning

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TBR’s research indicates that the telecom industry has entered a period of rationalization and that the operator and vendor landscape, as well as the telecom business model, will fundamentally change over the next decade. The anti-pragmatic, restrictive and often hostile regulatory environment, coupled with macroeconomic headwinds (especially the relatively high cost of capital), and the inability for CSPs to truly transform into cloud-native digital service providers have brought the industry to this precipice.

187

The New Value of Cloud to the Enterprise: GenAI, Cost Optimization & Infrastructure Innovation Strategy

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TBR Talks: Decoding Strategies and Ecosystems of the Globe's Top Tech Firms
TBR Talks: Decoding Strategies and Ecosystems of the Globe's Top Tech Firms
The New Value of Cloud to the Enterprise: GenAI, Cost Optimization & Infrastructure Innovation Strategy
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Principal Analyst Patrick Heffernan and Principal Analyst Allan Krans discuss key intelligence questions centered on the cloud and software ecosystem’s evolution. Allan dives into the impacts of GenAI, infrastructure innovation strategy and cost optimization questions. For example, what companies in the cloud and software ecosystem are the leading innovators in the way enterprise cloud is […]

188

Client Retention of IT Services Firms

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TBR Talks: Decoding Strategies and Ecosystems of the Globe's Top Tech Firms
TBR Talks: Decoding Strategies and Ecosystems of the Globe's Top Tech Firms
Client Retention of IT Services Firms
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Principal Analyst Patrick Heffernan and Senior Analyst Boz Hristov discuss key intelligence questions centered on enterprises’ desire to optimize growing IT expenses. Boz dives into the role innovation, GenAI hype and quality control have been playing in contract renewals among the world’s leading consultancies and systems integrators. What can services firms do to shore up […]