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201

Build a Successful GSI Alliance Program in 5 Steps

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TBR views the path to a successful GSI alliance program as a five-step process, with many small steps, tasks and requirements associated with each step. Technology vendors may be anywhere in this journey, depending on the maturity of their GSI alliance program, if they have one. It should be noted that this is our perspective, based on the support we have given companies along this journey with our research and advisory services. We have drawn elements of this framework from ASAP’s Alliance Life Cycle framework to make it specific to ISV-GSI partnerships.

202

PwC India Update: Sustained Outcomes and Trust

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In early March, TBR met with Arnab Basu, PwC India’s Consulting Leader to discuss developments in India and how the firm’s presence and activities have changed in recent years. The following reflects that conversation, as well as TBR’s ongoing research around PwC, the other Big Four firms, and the broader management consulting and IT services market.

203

Clients, Cloud and Localization Shape Infosys’ Strategy in 2023

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Across an afternoon at One World Trade Center, Infosys leaders hosted a steady stream of clients and technology partners discussing how they have worked with Infosys to apply technology to business problems and generate both cost saving and growth opportunities. Notably, every panel included at least one client, coming from a wide range of industries and describing a variety of problems addressed — and solved — by Infosys.

205

EY’s Cybersecurity Practice: Global, Local and Trusted

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In TBR’s view, EY continues to operate through a global effort, complicated by regulatory and compliance requirements that vary by country as well as member firms’ different partnership structures. However, at multiple times during the discussion, EY leaders said the firm knew that cybersecurity services required being “local to be there with clients.”

206

Competitive Landscape Shifts: Key Trends Impacting the U.S. Wireless Market

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Free webinar: Learn how telecom and cable operators are revamping their go-to-market strategies to improve the value proposition offered by their converged mobility and broadband service packages, how U.S. operators are revamping their go-to-market and operational strategies in response to inflationary pressures, and how 5G development is advancing in the U.S. and its impact on the competitive landscape and capex spending

208

2023 Market Trends & Business Changes Series

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Technology Business Research, Inc. (TBR) announces on-demand availability of all webinars for the 2023 Predictions series. Predictions is an annual TBR series examining market trends and business changes in key markets. 2023 covered segments include cloud & software, devices, digital transformation, IT infrastructure, professional services, federal IT services, and telecom.