AI PC Hype vs. Reality: What 2025 Holds in Store for the PC Market

Research Analyst Alek Maxfield and Senior Analyst Ben Carbonneau share insights into the performance forecasts and emerging solutions of leading semiconductor providers and OEMs.
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Research Analyst Alek Maxfield and Senior Analyst Ben Carbonneau share insights into the performance forecasts and emerging solutions of leading semiconductor providers and OEMs.
Fujitsu’s investments in Fujitsu Kozuchi have equipped the company well to appeal to clients’ needs around the technology, providing opportunities to supply analytics with associated text, vision and trust in support of business operations. While AI technology evolves rapidly to include new capabilities, Fujitsu’s approach to developing the platform and leveraging partners and internal capabilities gives it an advantage in offering a wider set of services.
When OEMs first started releasing AI PCs, they shared expectations that the advent of this new product category would help drive the next major PC refresh cycle. However, even as vendors continue to roll out new generations of AI PCs containing increasingly powerful NPUs, adoption remains relatively slow. To build out the market and drive greater adoption of AI PCs over the next few years, silicon providers, PC OEMs and ISVs will need to collaborate around and invest in developing applications that increase the functionality of these devices beyond what can be achieved by a traditional, non-AI PC.
As the efficiencies of automation, analytics and AI begin benefiting technology companies themselves, not just their enterprise clients, TBR sees the latter half of 2024 as fundamentally business model disruptive for pretty much every technology company we cover, from McKinsey & Co. to Infosys to Dell Technologies to Amazon Web Services to IBM to Ericsson to NVIDIA.
Explore how Fujitsu leverages its compute power and AI expertise to advance GenAI through amalgamated AI strategies. Learn about their latest innovations, market strategies, and the impact on various industries.
Infosys’ data capabilities and humble approach to clients’ data issues allow the company to build a strong foundation for GenAI success backed by cloud
Discover how AI is revolutionizing the telecom industry in 2024. Learn about advancements in contact centers, customer lifecycle management, and corporate functions, driving efficiency and innovation.
Delve into the current landscape of GenAI deployment in 2024. Despite initial hype, concerns around cost, technology challenges, and ethics persist. Explore how IT services vendors are pivoting towards business-backed use cases to sustain client interest. Anticipate shifts towards outcome-based pricing and increased focus on data orchestration. Download TBR’s predictions for IT services and consulting markets in 2024 for insights into GenAI pressures and talent challenges.
Discover how competitive intelligence for IT services impacts IT vendors, budgeting, labor costs and more.
Explore the evolving cloud market landscape in 2024. Vendors must adopt strategic approaches to gain market share, leveraging AI-led growth, expanding addressable markets, and orchestrating multivendor partnerships. Discover TBR’s predictions for the evolving cloud market in 2024.