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61

GenAI Disruption: Rewriting the Business Models of Tech Titans and Consultancies

As the efficiencies of automation, analytics and AI begin benefiting technology companies themselves, not just their enterprise clients, TBR sees the latter half of 2024 as fundamentally business model disruptive for pretty much every technology company we cover, from McKinsey & Co. to Infosys to Dell Technologies to Amazon Web Services to IBM to Ericsson to NVIDIA.

62

Adapting to Market Needs: How Consultancies are Investing in Talent and Partner Ecosystems

While macroeconomic uncertainty remains across markets, the consultancies look to develop core services such as around AI, partnerships and networks of physical centers to strengthen client engagements and continue advisory discussions. Increasing technology complexity, operational cost-driven optimizations and data strategies will draw on consultancies’ core experience to successfully drive digital transformation programs.

63

How AI Is Revolutionizing Cost Efficiency and Customer Experience in Telecom

TBR’s latest telecom research indicates customer care, which includes contact centers, will be profoundly transformed by AI. Though traditional AI has been utilized in customer care for many years (e.g., chatbots and interactive voice response), GenAI will take customer care to an advanced state. TBR estimates that GenAI could reduce the costs of running contact centers by up to 80%, and this is an area telecom operators are keenly interested in as they remain focused on cutting expenses across their businesses.

64

GenAI Shift from Hype to Reality Begins: How the Telecom Industry Will Be Impacted

Join Principal Analyst Chris Antlitz Thursday, Aug. 29, 2024, at 1 p.m. EDT/10 a.m. PDT for an exclusive review of TBR’s Telecom AI Market Landscape, which looks at how CSPs and vendors that supply CSPs are integrating AI in their internal operations and their products and services. The current publication includes discussions on consultancies and systems integrators, hyperscalers, network and IT infrastructure providers, ISVs and AI model providers, and semiconductor firms.

66

Hybrid, Proximity and Ecosystems Are Elevating the Importance of Colocation

Whether due to existing legacy investments, divisional or regional nuances, or acquisition and divestiture activity, heterogeneity will remain in most IT environments. At one point, the benefits of public cloud made organizations consider a homogeneous, fully cloud-based IT delivery strategy, but those visions have faded for most. The challenge — and goal — is to embrace the hybrid heterogeneous approach and find the best way to integrate, manage and optimize services across these diverse sets of delivery methods and assets. Colocation data centers play a critical role for customers, offering a hybrid approach to facilities and in the interconnection of cloud and on-premises services.

67

Databricks Pivots Around Data Intelligence to Address GenAI Use Cases

Just like it did with the data lakehouse five years ago, Databricks is establishing another paradigm with data intelligence, which has the data lakehouse architecture at its core but is infused with generative AI (GenAI). Data intelligence was a key theme throughout Databricks Data & AI Summit and signals Databricks’ intentions to further democratize AI and ultimately help every company become an AI company.

68

Blending Industry Expertise with Cybersecurity Credibility: Insights From PwC’s EMEA Financial Services Team

PwC maintains a vast array of technology partnerships across cybersecurity, enterprise platforms, cloud, IoT and more, necessitating a well-managed ecosystem effort and providing extensive opportunities to gain new clients and expanded opportunities within existing accounts. Continually refining the ecosystem playbook will be vital to PwC’s continued success.

69

Competitive Benchmarking: A Strategic Guide

Discover the power of competitive benchmarking in the IT services market. Learn how it can help IT services vendors outperform their peers and drive business growth strategies.