6G will ultimately happen, and commercial deployment of 6G-branded networks will likely begin in the late 2020s, but it remains to be seen whether 6G will be a brand only or a legitimate set of truly differentiated features and capabilities that bring broad and significant value to the global economy. Either way, the scope of CSPs’ challenges is growing, while new value continues to be created outside their purview or goes over the top of their pipes.

IBM, Atos, Accenture and Infosys have well-established industry expertise and a history of working with clients in the sports and entertainment sector. In addition to those companies, other IT services providers are developing capabilities and building client relationships to capture opportunities in the sector. Utilizing their solutions, expertise and reputation gained by working with clients in other sectors and applying that knowledge to the sports and entertainment industry enable vendors to expand their client reach. Vendors increasingly utilize digital design capabilities to add value.