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Generative AI (GenAI) will make devices, especially PCs and smartphones, more powerful and easier to use, and that will drive business among device, platform, silicon and software vendors but will not change the structure of the ecosystem. New opportunities in software and services will present themselves, new companies will enter the market, and most new companies will ultimately be acquired.
Principal Analyst Chris Antlitz shares key takeaways from TBR’s Telecom team’s meetings with industry leaders at Mobile World Congress 2024. Key topics include AI/generative AI (GenAI) use cases and early wins, network APIs and hyperscalers, as well as noticeably subdued discussions of 5G and 6G and the obvious shortfalls of the type of return on […]
TBR Principal Analyst Boz Hristov details current trends among digital marketing services firms and the impact generative AI (GenAI) will have on creative, customer experience and sales automation. Use cases of GenAI may be pushing transformation among those firms that have themselves been digitally transforming enterprise. What’s the future of Accenture Song and Publicis Sapient […]
TBR Insights Live On Demand: Discover what obstacles and opportunities await global systems integrators in 2024 and how leading GSIs are positioning for growth.
Delve into the potential of AI and GenAI in telecom. Discover key opportunities, challenges, and the impact on communication service providers (CSPs) as they navigate this evolving landscape.
Discover the power of competitive intelligence for business success. Learn how to leverage CI to gain insights on competitors, partners and customers.
Delve into the world of CGI’s GenAI capabilities, with key insights from CGI’s vice presidents of Global AI Enablement. Additionally, learn how the company is addressing challenges around data, change management, and ROI in IT services and technology solutions.
TBR’s research indicates that the telecom industry has entered a period of rationalization and that the operator and vendor landscape, as well as the telecom business model, will fundamentally change over the next decade. The anti-pragmatic, restrictive and often hostile regulatory environment, coupled with macroeconomic headwinds (especially the relatively high cost of capital), and the inability for CSPs to truly transform into cloud-native digital service providers have brought the industry to this precipice.
Principal Analyst Patrick Heffernan and Senior Analyst Boz Hristov discuss key intelligence questions centered on enterprises’ desire to optimize growing IT expenses. Boz dives into the role innovation, GenAI hype and quality control have been playing in contract renewals among the world’s leading consultancies and systems integrators. What can services firms do to shore up […]
Discover the impending transition to 6G networks and the preparations being made by the telecom industry and global government entities. Stay ahead of the curve with this insightful blog post.
