“I have worked with a number of research firms in my career and have found that you do not always get the value that you are either promised or expect. That is not the case with TBR. They delivered not only the data that you would expect when you invest in a project, but they exceeded our expectations with a very thorough and insightful view into how the results from the research could improve our business. Based upon the study and TBR’s recommendations, we are moving forward with an advertising campaign to capture a very important customer segment.”