Market & Competitive Intelligence Special Reports and Analysis

One could argue that many of KPMG’s steps, including launching partner-enabled industry IP, reinforcing trust, developing regionally organized operations, outlining a select few strategic partners, and investing in platform-enabled service delivery capabilities, resonate with the moves taken by many of its Big Four and large IT services peers. We see two differences: KPMG is laser-focused on exactly which of the strategies above to amplify, rather than taking a trial-and-error approach, and KPMG has an opportunity to ride the wave of a once-in-a-century professional services market transformation.

To support the burgeoning demands of AI, NVIDIA is staying true to the playbook through which it has already derived so much success — investing in platform innovation and the support of its growing partner ecosystem to drive the adoption of AI technology across all industries.

Analyst Event Recap: Infosys hosted industry analysts and advisors for U.S. Analyst and Advisor Meet 2025 in March. Using client stories amplified through technology partner support to reinforce Infosys’ role in the IT services, cloud and AI market, company executives consistently returned to a few main themes, including delivering business outcomes, maintaining trusted relationships, and focusing on speed, agility and simplification.  

An increasing amount of research and analysis time at TBR is focused on ecosystem intelligence, which applies a set of questions and frameworks to extend traditional market intelligence and competitive intelligence approaches in an effort to better understand a market. Recently, TBR analysts spoke with Informatica’s Richard Ganley, Senior Vice President, Global Partners, and his insights into the actions the company is taking to enhance its alliance relationships with nine key partners stood out to the team.

Leveraging lessons learned from previous engagements and seeing the applicability of digital twins beyond the confines of the physical world, Fujitsu conceived the Policy Twin. Using its Policy Twin, Fujitsu helps public sector clients recreate new policies from policies generated from the clients’ existing policy documents, and, critically, according to Inomata, allows for a “Digital Rehearsal” that can be used to verify the effectiveness and impact of policies in advance, based on real-world data. He added that the policy twin approach helped Fujitsu “solve social challenges … by understanding human behavior and social movements through Social Digital Twin.” Policymakers at any level could, with Fujitsu’s help, test variations of policies and evaluate the outcomes using Policy Twin, calibrating the scenarios based on desired outcomes, all before actually implementing any changes.