With TBR’s Professional Services market and competitive intelligence research, understand the vendor strategies that are resulting in market-leading performance.
Examine portfolios, go-to-market strategies, services delivery, and revenue and profitability around IT services; strategy, operations, technology and organizational practices of management consulting firms; and vendor investment, divestment and portfolio repositioning of public sector vendors, focusing on professional, technical and IT services.
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Trends we’re watching in 2026:
- Talent structures and human resource management models shifting significantly across IT services and consulting as GenAI and agentic AI adoption increases
- Clients asking for outcomes-based pricing as AI adoption increases transparency across enterprises and their IT services and consulting vendors
- Alliances expanding into three- and four-way partnerships as joint go-to-market motions evolve
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Market & Competitor Benchmarks
Market and competitor benchmarks provide a comparison of vendor performance in a market, including analysis on vendor strategies, financial performance, go-to-market and resource management. The research graphically portrays comparisons of vendors by myriad metrics, calling out leaders, laggards and business models. Defensible, data-informed views of market opportunity and operational best practices are highlighted in each publication. TBR also provides benchmark data in Excel pivot tables.
Current Market & Competitor Benchmarks:
- Global Delivery Benchmark
- IT Services Vendor Benchmark
- Management Consulting Benchmark
Market Landscapes
TBR’s vendor reports, snapshots and profiles provide deep-dive analysis of a single vendor across corporate strategies, tactics, SWOT analysis, financials, go-to-market strategies and resource strategies. Vendor performance is put in the context of market opportunity and competitive environment and our assessment shows where a vendor will success and its future market position.
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2026 Predictions: AI Momentum Drives Deeper Ecosystem Alliances
/by TBR2026 will be a transitional year defined by technology ecosystem expansions — multiparty alliances spanning IT, OT, devices, edge and silicon; industrial/physical AI acceleration, especially at the edge and in manufacturing; and strategic bottlenecks as skill shortages and infrastructure gaps slow sovereign AI adoption. TBR expects significant changes in how technology vendors collaborate and compete, which lays the groundwork for broader, more integrated AI ecosystems. This is an optimistic prediction. Multiparty alliances require exceptional leadership, shared understanding of commercial models and transparency among partners, and AI aids only the last of these. The human component remains the most significant roadblock. IT-OT convergence and a surge in connected everything have been a TBR (and broader market) prediction for years, and while “signs point to yes,” as the Magic 8 Ball says, 2026 could be another year of disappointing progress, as hype around physical AI could far outpace reality.
2026 Predictions: Managed Services Shifts from Delivery Model to Growth Engine
/by TBRThe smartest IT services companies and consultancies will act on managed services as an entrée to consulting, a complete reversal of the traditional consulting to implementation to managed services model. Everyone should benefit from the increased demand for consulting in 2026. Still, most of the top IT services companies and consultancies will leverage their managed services relationships to capture new opportunities and further cement their stickiness with clients.