SAP shows customers the intelligent enterprise, and S/4HANA is surprisingly not at the center

SAP (NYSE: SAP) has always put ERP at the center of its portfolio diagrams, coining it the “digital core” upon the launch of SAP Business Suite for SAP HANA (S/4HANA) in 2014. All other applications orbited around S/4HANA, seemingly less important. However, the modern enterprise is increasingly being driven by the customer. For companies that buy into this way of doing business, putting internal-facing business processes ahead of customer engagement seems counterintuitive.


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