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213

GenAI Revenue Reality for the IT Services Firms

TBR Talks: Decoding Strategies and Ecosystems of the Globe's Top Tech Firms
TBR Talks: Decoding Strategies and Ecosystems of the Globe's Top Tech Firms
GenAI Revenue Reality for the IT Services Firms
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Senior Analyst Elitsa Bakalova and Principal Analyst Patrick Heffernan discuss what will happen with Consulting & Systems Integration revenue among the globe’s leading IT Services companies. How GenAI services will impact this growth, and in particular what this may mean for Accenture, IBM and Infosys. Listen and learn with TBR Talks! Submit your Key Intelligence […]

215

When Will GenAI Impact the Devices Market?

Generative AI (GenAI) will make devices, especially PCs and smartphones, more powerful and easier to use, and that will drive business among device, platform, silicon and software vendors but will not change the structure of the ecosystem. New opportunities in software and services will present themselves, new companies will enter the market, and most new companies will ultimately be acquired.

216

The Coming Telco Reckoning: 5G ROI, AI/GenAI Telco Use Cases & Network APIs

TBR Talks: Decoding Strategies and Ecosystems of the Globe's Top Tech Firms
TBR Talks: Decoding Strategies and Ecosystems of the Globe's Top Tech Firms
The Coming Telco Reckoning: 5G ROI, AI/GenAI Telco Use Cases & Network APIs
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Principal Analyst Chris Antlitz shares key takeaways from TBR’s Telecom team’s meetings with industry leaders at Mobile World Congress 2024. Key topics include AI/generative AI (GenAI) use cases and early wins, network APIs and hyperscalers, as well as noticeably subdued discussions of 5G and 6G and the obvious shortfalls of the type of return on […]

217

GenAI Use Cases in Digital Marketing Services: Digital Analytics’ time to shine while Creative faces new threats

TBR Talks: Decoding Strategies and Ecosystems of the Globe's Top Tech Firms
TBR Talks: Decoding Strategies and Ecosystems of the Globe's Top Tech Firms
GenAI Use Cases in Digital Marketing Services: Digital Analytics’ time to shine while Creative faces new threats
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TBR Principal Analyst Boz Hristov details current trends among digital marketing services firms and the impact generative AI (GenAI) will have on creative, customer experience and sales automation. Use cases of GenAI may be pushing transformation among those firms that have themselves been digitally transforming enterprise. What’s the future of Accenture Song and Publicis Sapient […]

220

The Evolution of Management Consulting: Beyond People & Permission into Technology & Managed Services

TBR Talks: Decoding Strategies and Ecosystems of the Globe's Top Tech Firms
TBR Talks: Decoding Strategies and Ecosystems of the Globe's Top Tech Firms
The Evolution of Management Consulting: Beyond People & Permission into Technology & Managed Services
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TBR Senior Analyst Kelly Lesiczka discusses trends seen over several years among the world’s leading management consulting firms. From the Big Four to Bain, McKinsey & Co. and the Boston Consulting Group as well as IBM, India-centric HCL Technologies and Japan-centric Fujitsu Services, Kelly highlights the overarching trend that takes these firms from people and […]