An exclusive review of TBR’s ongoing analysis of ICT vendors’ go-to-market strategies and Tailored Services capabilities Shifts in customer consumption preferences and efforts to accelerate revenue expansion in high-growth business segments continue to transform the go-to-market motions of leading technology and professional services vendors. Vendors are increasingly relying on their channel ecosystems to create self-sustaining […]

Insights from TBR’s 2Q19 Telecom Edge Compute Market Landscape Edge compute will be required to enable and support new use cases of the network, such as augmented reality (AR)/virtual reality (VR) and autonomous transportation, as well as will provide significant benefits, such as cost savings, for communication service providers (CSP). The build-out of these edge […]

Insights from TBR’s Cloud and Software team Customer adoption of cloud services is maturing as enterprises pursue next-step cloud adoption, implementing lessons learned from their own initial experiences and those of peers. With this maturity, cloud adoption strategies and decisions are becoming both more nuanced and hybrid-oriented, and vary widely by CIO, industry and company […]

An exclusive review of TBR’s ongoing market analysis and tailored services frameworks Technology monetization strategies continue pivoting from transaction sales to subscription sales predicated on building viable consortiums to generate the ecosystem flywheel effect. There has been an obvious shift in the consumption of basic compute resources from capitalized instances owned and maintained by enterprises […]