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283

GenAI and the Power of the Use Case

In 2024, vendors adept at collaboration in the GenAI space and substantiating their promises with actual client outcomes will lead the pack. Those lacking in either area may still ride the GenAI wave, but they risk lagging behind with subpar results and waning market relevance.

287

PwC Stepping Up When Technology Fails to Deliver Value

PwC’s recognition that a standardized, scaled business model combined with high-touch consulting could actually assuage fears around job disruption may prove critical as GenAI permeates IT services. Paired with the focus on measurable business outcomes, PwC’s factory approach could help separate the firm from peers.