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271

AI & GenAI Model Provider Market Landscape

TBR Spotlight Report: TBR’s AI & GenAI Model Provider Market Landscape focuses on some of the more influential AI startups, including OpenAI, that are making GenAI a reality for many enterprises as well as their cloud delivery partners, which play a critical role in this new market. This research also includes analysis of alliance relationships, specifically how AI vendors (both large language model [LLM] providers and GenAI facilitators) are working with the major hyperscalers and SaaS vendors and where AI startups are investing; key trends, such as the emergence of multimodal models; and what we can expect from these vendors in the coming quarters.

272

ServiceNow Ecosystem Report

TBR Spotlight Report: The ServiceNow Ecosystem Report is a comprehensive analysis of 10 of the leading consulting and services providers’ evolving relationships with cloud provider ServiceNow within the IT service management, customer service management, creator workflow, finance and supply chain workflow, and HR workflow segments. The report features Accenture, Capgemini, Cognizant, Deloitte, DXC Technology, EY, IBM, Infosys, KPMG and Tata Consultancy Services.

273

DOGE Federal IT Vendor Impact Series: Maximus

Partnerships will be integral as vendors across the federal IT market look to quickly demonstrate their value to the new administration. While Maximus has historically been quiet regarding its alliance activity, this could change as the vendor aims to avoid falling behind. For example, Maximus recently announced a partnership with Salesforce to augment its CX as a Service efforts. The Maximus Total Experience Management solution is being augmented with the Agentforce platform to provide clients with AI agents tailored to their needs that use data to adapt to citizens’ needs and simplify interactions.

274

DOGE Federal IT Vendor Impact Series: ICF International

TBR anticipates ICF will also explore ways to make its IT modernization and digital transformation work more agile while increasingly booking these types of engagements as fixed-price, outcome-based contracts, given the Trump administration’s preference for this contracting method. At least 50% of ICF’s IT modernization and digital transformation engagements are already fixed-price, outcome-based contracts.

275

Hitachi Digital Services Brings IT + OT + AI to Mission-critical Systems

Although smaller than the typical IT and professional services firms covered by TBR, Hitachi Digital Services warrants close attention in the coming years. Its distinctive business model, strategic direction and performance — particularly its combination of IT, OT, AI and domain expertise — position Hitachi Digital Services as a potential outlier in the IT services landscape.

276

Salesforce Fills Its Data Governance Gap, Assembling an End-to-end Platform to Power Agentic Workflows

By bringing governance, metadata and ingestion capabilities in-house, Salesforce will fill critical platform gaps that limit the company’s ability to scale Agentforce and deliver on its broader AI vision. The pieces now fit: a unified stack spanning CRM, data and AI. Execution, of course, is the next hurdle. Agentforce is still in the early days of development, and the company’s ability to drive meaningful ARR from the platform will depend on sustained growth, smart ecosystem plays and clear ROI for customers. But once Informatica is in place, Salesforce will be better equipped to turn its AI ambitions into enterprise outcomes — and to do so in a unified way.

277

PwC Japan: Trust, Unity and Focus

On April 15 and 16, PwC Japan hosted over 20 analysts, a partner and PwC executives for a day and a half summit at the company’s Technology Laboratory in Tokyo. Chief Strategy Officer and Chief Innovation Officer Kenji Katsura set the tone when opening the meeting by explaining that over the course of the event attendees would be hearing from leaders across PwC’s businesses — including audit, tax, deals and consulting — highlighting the importance of PwC’s strategy to deliver the full range of the firm’s expertise to clients. While ensuring that PwC’s services remain highly relevant to clients in Japan, the firm’s GTM strategy is closely aligned with its global network. This alignment allows PwC Japan to leverage the best practices and innovations from across the network while also contributing homegrown insights and advancements that can benefit clients worldwide.

278

Oracle Strategy: Large Backlog and New Government Contracts Boost Vendor’s Long-term Outlook

Oracle’s current business strategy centers on streamlining customer success efforts, enhancing partner collaboration, and expanding multicloud infrastructure. By consolidating its services under the Oracle Customer Success Services (CSS) umbrella, the company has improved life cycle support for clients, reduced overlap with systems integrators, and equipped partners with tools like the Cloud Success Navigator to enhance implementation and renewal outcomes.

279

EY Reimagines Global Mobility: Human-centric, Tech-enabled and Business-critical

Companies keep recruiting, hiring, paying, rewarding, moving, repatriating, retiring and hiring in an endless loop, and EY has capabilities — including consulting, tax and software — that can accelerate movement around that endless loop. EY did not need to say that at the Global Mobility Reimagined conference, as clients understood it already. EY also has a stated ambition to grow People Advisory Services to more than $3 billion by 2031. Absent the worst possible global political and economic scenarios, including a drastic curtailment of global mobility, TBR believes that ambition is perhaps a bit too modest.

280

TBR Launches ServiceNow Ecosystem Report

The ServiceNow Ecosystem Report is a comprehensive analysis of 10 of the leading consulting and services providers’ evolving relationships with cloud provider ServiceNow within the IT service management, customer service management, creator workflow, finance and supply chain workflow, and HR workflow segments.