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The telecom industry continues to struggle with realizing new revenue and deriving ROI from 5G, even after five years of market development. TBR continues to see no solution to this persistent challenge, and with no catalyst on the horizon to change the situation, CSPs’ appetite for and scope of investment in 6G will likely be limited.
Over the past several quarters, OEMs have focused on incorporating local AI-powered features into their new PC releases, with initial neural processing unit (NPU)-enabled use cases leveraging AI to further enhance collaboration experiences and extend battery life. However, AI agents take the NPU’s functionality a step further, combining the capabilities of large language models (LLMs) with other resources to partially or fully automate a wide range of tasks, including responding to emails, booking hotel stays, or opening and closing IT help desk tickets.
TBR Spotlight Report: Cloud Infrastructure & Platforms Benchmark, featuring insights an in-depth look at the infrastructure (IaaS) and platforms (PaaS) markets
Learn why strategy consulting will rebound in 2025, and which consultancies will benefit; how GenAI-enabled solutions will upend organizational structures and business models for IT services and consultancies, even as enterprise adoption of GenAI slows; and how the emergence of ecosystem intelligence as a strategic priority will impact IT services companies, consultancies and technology alliance partners
Learn how GenAI will offset some of the slowdown in cloud revenue growth; how Microsoft will challenge Amazon Web Services’ leadership in IaaS and PaaS; and how SaaS vendors will monetize GenAI in 2025
Learn how GenAI is impacting buyer-vendor relationships and what is next in the evolution of their business models; how tech and services companies are using alliances to extend their reach within enterprises and across the larger GenAI — and emerging tech — ecosystem; and which consultancies, IT services vendors, cloud and software companies, and infrastructure players are best positioned for the next wave of GenAI adoption
Learn what spectrum bands 6G will likely leverage; how 6G will shape CSPs’ capex investments; and how governments might get involved to ensure 6G becomes a reality
Learn the potential impact of AI PCs on PC refresh cycles in 2025; how PC makers will set themselves apart; and expectations for the PC market overall in 2025 based on TBR’s latest research and analysis
The industry enthusiasm surrounding AI has quickly led to shifts in organizations’ strategic priorities and expected investments such as demand for servers. Despite the hype, few organizations have operationalized GenAI to date. Instead, most are focused on overcoming initial barriers to adoption, including understanding the business implications of this new technology frontier.
Top hyperscalers Amazon Web Services (AWS) and Microsoft are capturing legacy Oracle and SAP workloads as customers continue to migrate to the cloud to not only outsource their IT operations but also drive lasting business value. Though the geopolitical outlook is increasingly uncertain, we expect customers will continue to prioritize more traditional “lift and shift” migrations, and steps vendors are taking to deliver more integrated solutions could help.