Digital Marketing Services Benchmark

The Digital Marketing Services Benchmark is a semiannual deliverable that highlights and benchmarks 19 firms in the digital marketing services space. The report divides the companies into four key segments, analyzing performance by geography and providing readers with in-depth analysis.


Excel Workbook featuring current and historical data


Semiannual (publishes in in March and September)


  • Accenture
  • AKQA
  • Bain & Co.
  • The Boston Consulting Group
  • Capgemini
  • Cognizant
  • Deloitte
  • DigitasLBi
  • EY
  • HCL Technologies
  • IBM
  • Infosys
  • McKinsey & Co.
  • Ogilvy & Mather
  • PwC
  • R/GA
  • SapientRazorfish
  • Tata Consultancy Services
  • Wipro


  • Revenue
  • Revenue Year-to-year Change
  • Gross Margin
  • SG&A as a Percentage of Revenue
  • Sales & Marketing as a Percentage of Revenue
  • General & Administrative as a Percentage of Revenue
  • R&D as a Percentage of Revenue
  • Operating Margin
  • Headcount Year-to-year Change
  • Revenue per Employee
  • Operating Income per Employee
  • Strategy Revenue
  • Strategy Revenue Year-to-year Change
  • Creative & Branding Revenue
  • Creative & Branding Revenue Year-to-year Change
  • Web, Mobile & Commerce Revenue
  • Web, Mobile & Commerce Revenue Year-to-year Change
  • Advertising & Analytics Revenue
  • Advertising & Analytics Revenue Year-to-year Change
  • Americas Revenue
  • Americas Revenue Year-to-year Change
  • APAC Revenue
  • APAC Revenue Year-to-year Change
  • EMEA Revenue
  • EMEA Revenue Year-to-year Change


  • Americas
  • APAC
  • EMEA

Recent Publications


Agile-ready everything: An India-centric special scenario

In Technology Business Research’s (TBR) April 2018 Global Delivery Benchmark, we noted that reskilling existing resources is taking precedence over aggressive hiring, resulting in decelerating headcount growth for the 14 benchmarked vendors in 4Q17. While vendors claim that digital-related revenues contribute from 25% to over 55% of their total services sales, existing engagements continue to […]


The 4 P’s of marketing – people, process, partners and platforms – emerge behind AI and compel vendors to adopt S-centric frameworks

  Market dynamics will evolve in the next 5 years, with voice and video the core conduits for trusted and tangible AI-based marketing campaigns The digital marketing services (DMS) market will grow at a CAGR of 16.2% from 2017 to 2022, reaching $125 billion, as organizations across geographies adopt artificial intelligence (AI)-enabled, customer experience-based voice […]

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