Digital Marketing Services Benchmark

The Digital Marketing Services Benchmark is a semiannual deliverable that highlights and benchmarks 19 firms in the digital marketing services space. The report divides the companies into four key segments, analyzing performance by geography and providing readers with in-depth analysis.


Excel Workbook featuring current and historical data


Semiannual (publishes in in March and September)


  • Accenture
  • AKQA
  • Bain & Co.
  • The Boston Consulting Group
  • Capgemini
  • Cognizant
  • Deloitte
  • DigitasLBi
  • EY
  • HCL Technologies
  • IBM
  • Infosys
  • McKinsey & Co.
  • Ogilvy & Mather
  • PwC
  • R/GA
  • SapientRazorfish
  • Tata Consultancy Services
  • Wipro


  • Revenue
  • Revenue Year-to-year Change
  • Gross Margin
  • SG&A as a Percentage of Revenue
  • Sales & Marketing as a Percentage of Revenue
  • General & Administrative as a Percentage of Revenue
  • R&D as a Percentage of Revenue
  • Operating Margin
  • Headcount Year-to-year Change
  • Revenue per Employee
  • Operating Income per Employee
  • Strategy Revenue
  • Strategy Revenue Year-to-year Change
  • Creative & Branding Revenue
  • Creative & Branding Revenue Year-to-year Change
  • Web, Mobile & Commerce Revenue
  • Web, Mobile & Commerce Revenue Year-to-year Change
  • Advertising & Analytics Revenue
  • Advertising & Analytics Revenue Year-to-year Change
  • Americas Revenue
  • Americas Revenue Year-to-year Change
  • APAC Revenue
  • APAC Revenue Year-to-year Change
  • EMEA Revenue
  • EMEA Revenue Year-to-year Change


  • Americas
  • APAC
  • EMEA

Recent Publications


Reconsidering TCS’ SWOT assessment: M&A comes alive

In November our detailed report on Tata Consultancy Services’ (TCS) performance and strategy included a SWOT slide with the following item in the Threat category: “Competitors are building assets and scale quickly through acquisitions; TCS retains a conservative M&A stance.” Just a couple of weeks into 2019, we’re seeing a change from the company: a […]


Ericsson’s turnaround is in process, but sustainability of business is in question

TBR perspective Though Ericsson’s focused strategy has proved to be a viable approach to stabilize the company, return it to profitability and provide incremental organic growth, the key concern will be how sustainable that stability and growth will be over the long term. Ericsson’s focus on the wireless access domain tethers the company to the […]

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