With TBR’s Professional Services market and competitive intelligence research, understand the vendor strategies that are resulting in market-leading performance.
Examine portfolios, go-to-market strategies, services delivery, and revenue and profitability around IT services; strategy, operations, technology and organizational practices of management consulting firms; and vendor investment, divestment and portfolio repositioning of public sector vendors, focusing on professional, technical and IT services.
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Trends we’re watching in 2026:
- Talent structures and human resource management models shifting significantly across IT services and consulting as GenAI and agentic AI adoption increases
- Clients asking for outcomes-based pricing as AI adoption increases transparency across enterprises and their IT services and consulting vendors
- Alliances expanding into three- and four-way partnerships as joint go-to-market motions evolve
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Market & Competitor Benchmarks
Market and competitor benchmarks provide a comparison of vendor performance in a market, including analysis on vendor strategies, financial performance, go-to-market and resource management. The research graphically portrays comparisons of vendors by myriad metrics, calling out leaders, laggards and business models. Defensible, data-informed views of market opportunity and operational best practices are highlighted in each publication. TBR also provides benchmark data in Excel pivot tables.
Current Market & Competitor Benchmarks:
- Global Delivery Benchmark
- IT Services Vendor Benchmark
- Management Consulting Benchmark
Market Landscapes
Market Forecasts
TBR’s vendor reports, snapshots and profiles provide deep-dive analysis of a single vendor across corporate strategies, tactics, SWOT analysis, financials, go-to-market strategies and resource strategies. Vendor performance is put in the context of market opportunity and competitive environment and our assessment shows where a vendor will success and its future market position.
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Skills Shortage Will Challenge the Scaling of Sovereign AI in 2026
/by Allan Krans, Practice Manager and Principal AnalystAI-related skills will remain scarce across both buyers and ecosystem partners as the rapid pace of innovation and the technical complexity required to enable sovereign AI continue to hinder adoption. These challenges, combined with a lack of clearly defined and compliant use cases among sovereign customers, gaps in sovereign cloud infrastructure availability and steep AI learning curve faced by ecosystem partners, will constrain meaningful investment and implementation of sovereign AI throughout 2026.
PaaS Revenue Will Outpace SaaS Revenue for Cloud Software Vendors
/by Alex Demeule, Senior AnalystEnterprise customers are prioritizing the modernization of their existing SaaS estates rather than adding new applications, driven by market saturation, accumulated technical debt, and a growing imperative to become AI-ready. As IT buyers shift their focus toward modern platforms, traditional SaaS leaders should expect their PaaS segments to continue significantly outperforming their core SaaS businesses in revenue growth.