With TBR’s Digital Transformation market and competitive intelligence research, gain insight into how technology and services firms are investing, going to market, partnering and more as they help enterprises transition to digital solutions.
Learn how IT and business buyers approach digital applications, platforms and services within the context of disruptive market trends and emerging opportunities. Additionally, examine and dissect IT vendors’ ecosystem management as well as investments, performance and go-to-market strategies in both mature and emerging areas, including blockchain, Industrial IoT, analytics, customer experience and innovation centers, and cloud.
A free trial of TBR’s Insights Center platform gives you access to our entire Digital Transformation research portfolio and the ability to customize and curate reports detailing our analysis based on your company’s specific needs. Start your free trial today!
Trends we’re watching in 2025:
- Digital transformation is back in fashion
- GenAI upends pyramids, even as enterprises slow their AI roll
- Ecosystem intelligence becomes a strategic advantage
Explore TBR Digital Transformation Coverage
Market & Competitor Benchmarks
Market and competitor benchmarks provide a comparison of vendor performance in a market, including analysis on vendor strategies, financial performance, go-to-market and resource management. The research graphically portrays comparisons of vendors by myriad metrics, calling out leaders, laggards and business models. Defensible, data-informed views of market opportunity and operational best practices are highlighted in each publication. TBR also provides benchmark data in Excel pivot tables.
Current Market & Competitor Benchmarks:
- Digital Transformation: Analytics Professional Services Benchmark
- Digital Transformation: Digital Marketing Services Benchmark
Customer Research
Ecosystem Reports
Market Landscapes
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Benefits delivered through TBR Insight Center™ include:
- Dynamic, configurable platform for TBR’s objective, independent and validated data and analysis
- Customizable views of millions of data points to match your specific needs
- Simple download functionality for customized views of analysis and feeds of data, saving staff dozens of hours per month
- Updates for market disruptions and emerging trends
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Accelerated adoption of cloud due to COVID-19 will lift cloud professional services and hosted private cloud markets
/by Catie Merrill, Senior AnalystCOVID-19 impacts and assumptions COVID-19 has undoubtedly created financial pain for businesses across all verticals. Business operations have been disrupted and revenue streams have declined in many industries across the globe. At the same time, the pandemic has required additional investment to support remote work and adjust business processes to align with public health guidance […]
IBM Z’s relevance will persist in the digital world
/by Catie Merrill, Senior AnalystSoftware abstraction converges ICT onto single platforms Software-defined networking essentially virtualizes the last leg of the three-cornered compute, storage and networking stool. Similarly, the software abstraction makes compute and networking mere workloads on the compute instance. Vodafone’s (Nasdaq: VOD) customer case study at Think 2020 addressed this integrated data and networking construct being delivered from […]