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PwC India Harnesses Microsoft Copilot to Better Serve Clients in Cybersecurity
/by Patrick Heffernan, Practice Manager and Principal AnalystSetting the stage for an India-centric discussion, TBR met with PwC India leaders for a discussion about the post-pandemic shift in perspectives on opportunities within the India market, based on India’s economic growth and the growth of international companies’ global captive centers. Increasingly, according to Gayal and Gomes, decision makers for global companies reside in India, which is influencing talent management, supply operations and growth opportunities.
PwC Positions Trust and Cybersecurity as Pillars for Success in AI and Business Transformation
/by Patrick Heffernan, Practice Manager and Principal AnalystPwC’s fundamental value proposition around trust and client intimacy reflects the firm’s strong governance, risk and compliance (GRC), cybersecurity and technology capabilities. TBR views risk and cybersecurity offerings as natural enablers for client discussions around business model reinvention and — when complemented by credible customer zero use cases across multiple domains, including AI — an extension of trust throughout a client’s ecosystem.
Ecosystem Intelligence: Key Strategic Changes for 2025
/by Patrick Heffernan, Practice Manager and Principal AnalystIn 2025 IT services companies and consultancies will refine their alliances, winnowing lists of 100-plus technology partners to the handful that drive more than 90% of their business, articulate a clear joint value proposition, and align at both the leadership and sales force levels. A technology- and partner-agnostic approach was always a bit of a fiction and in the coming years will become a relic of the past. To make all that happen, IT services companies, cloud and on-premises infrastructure vendors, and consultancies will invest in ecosystem intelligence and elevate alliance management within their organizations.
GenAI in 2025: Revolutionizing Agencies and Reshaping Ecosystems
/by Patrick Heffernan, Practice Manager and Principal Analystafter two years of GenAI disruption, a clear trend is emerging across the ecosystem: strategic partnering is becoming essential. Companies such as McKinsey & Co, Wipro, Dell Technologies, Amazon Web Services (AWS) and NVIDIA are adopting this approach, recognizing that no single organization can deliver comprehensive GenAI-enabled solutions alone. Instead, success increasingly depends on leveraging the technology and expertise of ecosystem partners.
Digital Transformation in 2025: From Optimization Fatigue to Business Model Reinvention
/by Patrick Heffernan, Practice Manager and Principal AnalystOf the three major focus areas for TBR’s 2025 predictions — strategy consulting, generative AI (GenAI) and ecosystem intelligence — the first may seem a long shot, the second too obvious to be new, and the third too well established to be changing much. All three will upend expectations in 2025 with wildly varying results for the IT services companies and consultancies that TBR tracks and for their technology partners.
AWS Re:Invent 2024: Innovating and Integrating to Meet AI’s Moment
/by Catie Merrill, Senior AnalystGet insights into how AWS AI innovation is driving the flywheel effect, and discover the native services and building blocks offered by AWS to address specific use cases.
AI PCs: Progress, Potential and Hurdles in Redefining the Market in 2025
/by Ben Carbonneau, Senior Data AnalystWhen OEMs first started releasing AI PCs, they shared expectations that the advent of this new product category would help drive the next major PC refresh cycle. However, even as vendors continue to roll out new generations of AI PCs containing increasingly powerful NPUs, adoption remains relatively slow. To build out the market and drive greater adoption of AI PCs over the next few years, silicon providers, PC OEMs and ISVs will need to collaborate around and invest in developing applications that increase the functionality of these devices beyond what can be achieved by a traditional, non-AI PC.
Cloud Market Share in 2025: GenAI Spurs Growth but Does Not Promise Vendors Long-term Gains
/by Allan Krans, Practice Manager and Principal AnalystThe revenue generated from generative AI (GenAI) offset some of the impact of cost-saving and expense-reduction efforts that defined the IT and cloud market in 2024. We expect some of that luster to fade in 2025, however, as the lack of a clear ROI from GenAI solutions will be a sticking point that slows investment in the coming year.
6G’s Fate Depends on the Level of Government Intervention
/by Chris Antlitz, Principal Analyst6G will ultimately happen, and commercial deployment of 6G-branded networks will likely begin in the late 2020s (following the ratification of 3rd Generation Partnership Project [3GPP] Release 21 standards, which is tentatively slated to be complete in 2028). However, it remains to be seen whether 6G will be a brand only or a legitimate set of truly differentiated features and capabilities that bring broad and significant value to CSPs and the global economy.
HCLTech AI Force: Scalable, Modular and Backed by Proven AI Expertise
/by Patrick Heffernan, Practice Manager and Principal AnalystIn TBR’s view, HCLT AI Force’s advantages play well for different buying and decision-making personas. Procurement, IT operations and even the CFO can appreciate a single solution with simplified management. Business unit leaders can find and deploy uses cases suitable to their specific needs. And the inherent stickiness of AI Force can appeal to executives looking to gain advantages from deploying AI-enhanced solutions and not simply paying for another round of new technologies.