With TBR’s Digital Transformation market and competitive intelligence research, gain insight into how technology and services firms are investing, going to market, partnering and more as they help enterprises transition to digital solutions.
Learn how IT and business buyers approach digital applications, platforms and services within the context of disruptive market trends and emerging opportunities. Additionally, examine and dissect IT vendors’ ecosystem management as well as investments, performance and go-to-market strategies in both mature and emerging areas, including blockchain, Industrial IoT, analytics, customer experience and innovation centers, and cloud.
A free trial of TBR’s Insights Center platform gives you access to our entire Digital Transformation research portfolio and the ability to customize and curate reports detailing our analysis based on your company’s specific needs. Start your free trial today!
Trends we’re watching in 2026:
- Customer experience becomes the battleground of AI for growth
- Data as the new (old) currency
- How vendor portfolio offerings evolve to avoid the GIGO (garbage-in-garbage-out) effect when on clients’ site
- Discretionary spend takes a new shape as IT buyers continue to shoulder more risk than the business, presenting an opportunity for vendors to deliver on service-level outcomes enabled by agents
Explore TBR Digital Transformation Coverage
Market & Competitor Benchmarks
Market and competitor benchmarks provide a comparison of vendor performance in a market, including analysis on vendor strategies, financial performance, go-to-market and resource management. The research graphically portrays comparisons of vendors by myriad metrics, calling out leaders, laggards and business models. Defensible, data-informed views of market opportunity and operational best practices are highlighted in each publication. TBR also provides benchmark data in Excel pivot tables.
Current Market & Competitor Benchmarks:
- Digital Transformation: Analytics Professional Services Benchmark
- Digital Transformation: Digital Marketing Services Benchmark
Customer Research
Ecosystem Reports
Market Landscapes
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Extreme Connect 2026 Showcases Coherent AI-centric Vision, but Long-term Differentiation Will Depend on Sustained Execution
/by Stephanie Long, Senior AnalystExtreme Connect 2026 demonstrated that Extreme Networks is evolving toward a more AI-centric operational platform strategy centered on Platform ONE and its underlying fabric architecture. The company presented a comparatively cohesive vision while also showing tangible execution momentum through continued revenue growth and accelerated feature delivery. However, it is worth noting that the general availability of Agent ONE Operator is more than six months away and has yet to be announced for Extreme Exchange. This is a long time to wait for actionable customer proof points, especially in the AI market. Although these new solutions were shown as demos and not presented as slides — suggesting the capabilities exist — the time-to-market gap is notable.
Closing the Gap: The Power of Agentic AI in the Persistent Value Pyramid
/by Alex Demeule, Senior AnalystThe AI market is not failing to meet its promise, but it is still early in translating that promise into broad-based economic value. Three years into the GenAI cycle, the largest pools of revenue remain concentrated in the infrastructure layers required to train, deploy and scale frontier models. That concentration is rational given the scale of compute demand, but it is not a sustainable end state if AI is to become a true enterprise productivity platform.