With TBR’s Digital Transformation market and competitive intelligence research, gain insight into how technology and services firms are investing, going to market, partnering and more as they help enterprises transition to digital solutions.
Learn how IT and business buyers approach digital applications, platforms and services within the context of disruptive market trends and emerging opportunities. Additionally, examine and dissect IT vendors’ ecosystem management as well as investments, performance and go-to-market strategies in both mature and emerging areas, including blockchain, Industrial IoT, analytics, customer experience and innovation centers, and cloud.
A free trial of TBR’s Insights Center platform gives you access to our entire Digital Transformation research portfolio and the ability to customize and curate reports detailing our analysis based on your company’s specific needs. Start your free trial today!
Trends we’re watching in 2026:
- Customer experience becomes the battleground of AI for growth
- Data as the new (old) currency
- How vendor portfolio offerings evolve to avoid the GIGO (garbage-in-garbage-out) effect when on clients’ site
- Discretionary spend takes a new shape as IT buyers continue to shoulder more risk than the business, presenting an opportunity for vendors to deliver on service-level outcomes enabled by agents
Explore TBR Digital Transformation Coverage
Market & Competitor Benchmarks
Market and competitor benchmarks provide a comparison of vendor performance in a market, including analysis on vendor strategies, financial performance, go-to-market and resource management. The research graphically portrays comparisons of vendors by myriad metrics, calling out leaders, laggards and business models. Defensible, data-informed views of market opportunity and operational best practices are highlighted in each publication. TBR also provides benchmark data in Excel pivot tables.
Current Market & Competitor Benchmarks:
- Digital Transformation: Analytics Professional Services Benchmark
- Digital Transformation: Digital Marketing Services Benchmark
Customer Research
Ecosystem Reports
Market Landscapes
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Benefits delivered through TBR Insight Center™ include:
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- Customizable views of millions of data points to match your specific needs
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- Updates for market disruptions and emerging trends
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PwC Australia Demonstrates AI Really Does Equal Transparency and Trust
/by Patrick Heffernan, Practice Manager and Principal AnalystExplore TBR’s top takeaways from PwC Australia’s February analyst day, highlighting leadership strategy, client case studies, manager-level perspectives that demonstrate how the firm’s culture, values and strategic priorities translate into real client impact across Australia and New Zealand.
5 Ways Neocloud Will Disrupt the Original Cloud Disruptors
/by Allan Krans, Practice Manager and Principal AnalystThe most direct and visible impact of neocloud providers will be the revenue they generate. The neocloud market is estimated to have surpassed $25 billion in 2025, representing triple-digit growth year-to-year. That presents a significant opportunity and represents one of the fastest-growing segments of the overall cloud market. However, there is overlap, as many hyperscalers are also the largest neocloud customers, and the fact that this group of companies is capturing tens of billions of dollars and growing at a rapid pace is a complicating factor in the market. CoreWeave, for instance, earns nearly $2 billion in revenue each quarter, a figure that is roughly doubling year-to-year.