Competitive Analysis & Intelligence for the Cloud and Software Industry

With TBR’s Cloud & Software market and competitive intelligence research, gain a true understanding of how technology and business strategies are being used by leading vendors to address the growing desire for cloud-enabled solutions. Our unique research in this space includes financial data that goes beyond just reported data, revenue and growth benchmarks, go-to-market analysis, ecosystem and partnership teardowns, and market sizing and forecasting.

Receive in-depth financial and business model analysis of the leading vendors in the cloud, rounded out with marketwide perspectives and direct insight from end-customer primary research. This combination of perspectives allows TBR to quantify the financial returns being generated from leading vendor strategies and identify where the market is headed based on feedback from customers making cloud investment decisions.


A free trial of TBR’s Insights Center platform gives you access to our entire Cloud and Software research portfolio and the ability to customize and curate reports detailing our analysis based on your company’s specific needs. Start your free trial today!

Trends we’re watching in 2024:

  • Simply providing cloud services at scale is no longer enough for vendors to gain cloud market share
  • IaaS will become more tailored to workloads and regulations
  • SaaS vendors will promote multiproduct sales with generative AI

Benchmark

TBR’s Cloud & Software benchmark research provides clients a comparison of vendor performance in a market, including analysis on vendor strategies, financial performance, go-to-market and resource management. The research graphically portrays comparisons of vendors by myriad metrics, calling out leaders, laggards and business models.

Cloud and Software Applications BenchmarkCloud and Software Competitive Intelligence

Cloud Components Benchmark

Cloud Infrastructure & Platforms Benchmark

Cloud Professional Services BenchmarkCloud and Software Competitive Intelligence

Colocation BenchmarkCloud and Software Competitive Intelligence

Cloud Ecosystems Market Landscape

Although cloud providers have attempted to disrupt the cloud professional services industry and secure more share via emerging technologies, GSIs remain the industry leaders across segments. Partnering with these leaders has enabled cloud providers to capture opportunities in the market.

Market Forecast

TBR’s Cloud & Software market forecast research provide analysis of market opportunity as well as current market sizing and five-year forecasts, including analysis on growth drivers, top trends and leading market players.

Cloud Components Market Forecast

Cloud Infrastructure & Platforms Market Forecast

Cloud Professional Services Market ForecastCloud and Software Competitive Intelligence

Cloud and Software Applications Market ForecastCloud and Software Applications Market Forecast

Cloud Applications Customer ResearchCloud and Software Competitive Intelligence

Cloud Infrastructure & Platforms Customer Research

Market landscape

Cloud & Software market landscape research includes analysis of an emerging or disruptive market segment or technology, including insight into how vendors and customers address the emerging technology as well as market sizing, vendor positioning, strategies, acquisitions, alliances and customer adoption trends.

AI & GenAI Model Provider Market LandscapeAI & GenAI Model Provider Market Landscape

Cloud Data Services Market LandscapeCloud Data Services ML

Digital Commerce Market LandscapeCloud and Software Competitive Intelligence

Enterprise Edge Compute Market LandscapeEnterprise Edge Compute Market Landscape

Ecosystem report

Ecosystem reports compile data and analysis from multiple streams of TBR coverage to assess, quantify and model revenues, team compositions, go-to-market strategies and other qualitative insights, including accreditation and training of sell-through and sell-with partnerships, channels or alliances across global ICT markets.

Cloud Ecosystem Report

U.S. Federal Cloud Ecosystem ReportU.S. Federal Cloud Ecosystem Report

Vendor Analysis

TBR’s Cloud & Software vendor reports, profiles and snapshots provide deep-dive analysis into a single vendor across corporate strategies, tactics, SWOT analysis, financials, go-to-market strategies and resource strategies.

Evidenced by the recent overhaul to its partner program, ServiceNow will more heavily rely on global systems integrators (GSIs), resellers and ISVs throughout 2023. In doing so, ServiceNow can rein in some go-to-market and headcount-related costs, giving it the freedom to invest in R&D and strengthening the Now Platform’s position in the market.

Accenture Cloud

Adobe Vendor Profile

Alibaba Cloud

Amazon Web Services

Atos Cloud

Capgemini Cloud

Cloudera Vendor Profile

Google Cloud

IBM Cloud

Infor Vendor Profile

Informatica Vendor Profile

Microsoft Cloud

Oracle Cloud

Salesforce

SAP Cloud

ServiceNow

Sage Vendor Profile

Snowflake Vendor Profile

VMware by Broadcom

UKG Vendor Profile

Hybrid, Proximity and Ecosystems Are Elevating the Importance of Colocation

Whether due to existing legacy investments, divisional or regional nuances, or acquisition and divestiture activity, heterogeneity will remain in most IT environments. At one point, the benefits of public cloud made organizations consider a homogeneous, fully cloud-based IT delivery strategy, but those visions have faded for most. The challenge — and goal — is to embrace the hybrid heterogeneous approach and find the best way to integrate, manage and optimize services across these diverse sets of delivery methods and assets. Colocation data centers play a critical role for customers, offering a hybrid approach to facilities and in the interconnection of cloud and on-premises services.

Investing Big in GenAI Today: The Key to Unlocking Massive Long-term Returns

The history around monetizing new technologies is what makes the rise of generative AI (GenAI) over the past 18 months so notable. In such a short period of time, we have tangible evidence from some of the largest IT vendors that billions of dollars in revenue have already been generated in the space, with the expectation that even more opportunity will develop in the coming years.