With TBR’s Digital Transformation market and competitive intelligence research, gain insight into how technology and services firms are investing, going to market, partnering and more as they help enterprises transition to digital solutions.
Learn how IT and business buyers approach digital applications, platforms and services within the context of disruptive market trends and emerging opportunities. Additionally, examine and dissect IT vendors’ ecosystem management as well as investments, performance and go-to-market strategies in both mature and emerging areas, including blockchain, Industrial IoT, analytics, customer experience and innovation centers, and cloud.
A free trial of TBR’s Insights Center platform gives you access to our entire Digital Transformation research portfolio and the ability to customize and curate reports detailing our analysis based on your company’s specific needs. Start your free trial today!
Trends we’re watching in 2025:
- Digital transformation is back in fashion
- GenAI upends pyramids, even as enterprises slow their AI roll
- Ecosystem intelligence becomes a strategic advantage
Explore TBR Digital Transformation Coverage
Market & Competitor Benchmarks
Market and competitor benchmarks provide a comparison of vendor performance in a market, including analysis on vendor strategies, financial performance, go-to-market and resource management. The research graphically portrays comparisons of vendors by myriad metrics, calling out leaders, laggards and business models. Defensible, data-informed views of market opportunity and operational best practices are highlighted in each publication. TBR also provides benchmark data in Excel pivot tables.
Current Market & Competitor Benchmarks:
- Digital Transformation: Analytics Professional Services Benchmark
- Digital Transformation: Digital Marketing Services Benchmark
Customer Research
Ecosystem Reports
Market Landscapes
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Benefits delivered through TBR Insight Center™ include:
- Dynamic, configurable platform for TBR’s objective, independent and validated data and analysis
- Customizable views of millions of data points to match your specific needs
- Simple download functionality for customized views of analysis and feeds of data, saving staff dozens of hours per month
- Updates for market disruptions and emerging trends
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IoT continues to contribute moderately to vendor revenue growth, as vendors embed IoT in their offerings
/by adminIoT is becoming more deeply embedded in vendors’ offerings and messaging IoT continues its moderate revenue and gross profit growth as vendors and customers become more familiar with what IoT is and how it can be applied. Increasingly, IoT is an expected part of vendors’ offerings, one of a set of tools that can be […]
Betting on business model transformation through appointment of new leaders
/by Patrick Heffernan, Practice Manager and Principal AnalystAs companies must manage multidisciplinary andmultigenerational workforces, maintaining properlytrained leaders, with visions closely aligned to theorganization’s DNA rather than investor expectations,will provide a strong foothold in a largely disrupted ITservices market. The impact on employee culture,morale, purpose and other organizational behaviorlargely depends on the CEO of the company, particularlyif a new one needs to be […]